SOURCE: Direct Response - Rich Gorman
NEW YORK, NY--(Marketwire - Dec 13, 2012) - According to online marketing guru Rich Gorman, there is an old saying in online marketing circles, that content is king -- meaning simply that the only way to achieve online marketing success is through the development of engaging, high-quality content. As such, many online marketing and reputation management companies employ fully-staffed copywriting teams -- but simply creating online content is not enough. There is also a need to manage that content, and ultimately to publish it to the Web. Recently, Automattic, the company behind the ever-popular Wordpress.com blogging platform, has announced a new content management package, tailored to the interests of business owners and online marketers. The new service has won the attention of Gorman.
TechCrunch.com reports some of the details of the new offering from Automattic, which is simply called Wordpress.com Enterprise. The new package is not aimed at casual bloggers or personal website owners, but rather it is geared toward businesses and brands. The service is priced at $500 per site, per month -- making it a more cost-effective option than the long-running Wordpress VIP suite, which offers up to five sites but costs $3,750 each month.
"It is obvious that Automattic is seeking an entirely different niche than the one that they are targeting with the VIP service," comments Gorman, in a new statement to the press. "That service may be a good option for enterprises that need a stable of online assets, but, for the brand or the marketer who simply needs to launch a website as expediently as possible, Wordpress.com Enterprise is an immense boon." Gorman also points to the fact that, with its $500 per month price tag, this is actually the most affordable of all of the paid Wordpress.com business services.
Automattic, meanwhile, has expressed much early enthusiasm over this new offering, citing several high-profile companies and brands that are already making use of Wordpress.com Enterprise -- among them ESPN Digital.
For Gorman, though, what makes Wordpress.com Enterprise recommendable is that, even in Automattic's zeal for a quick and easy service, the company has not sacrificed the standards of excellence for which Wordpress services have always been known. "There is a reason why Wordpress.com is so widely used and so universally loved, not just among businesses and marketing pros but even among all the college students and moms and dads who want to start their own sites or blogs," Gorman notes. "Wordpress is the foremost choice in blog-hosting and content management for the simple reason that the service is stellar, and the features very rich."
Indeed, Wordpress.com remains a popular choice among bloggers due to its ability to handle high volumes of traffic, a virtue that is undiminished even upon the launch of its new Enterprise suite. Automattic promises that Wordpress.com Enterprise users will receive unlimited bandwidth, unlimited storage space, and sites that can handle heavy traffic -- all things that are crucial for businesses and brands.
As for the publishing and design options available, the new Wordpress.com Enterprise offers users more than 200 themes to choose from. Alternatively, sites can be fully customized, to meet any of the client's specifications. "Again, Automattic is going for maximum flexibility here," explains Gorman. "If you need to customize a site, you can, but if you just need to get a site constructed and online as quickly as possible, you can do that, too. This range of options is deeply advantageous to the businesses and the marketers who have come to depend on Wordpress.com's services."
A benefit to businesses though it may be, Gorman says that Wordpress.com Enterprise benefits Automattic more than anyone else. "Wordpress.com has long been known as the #1 name in quality content management platforms, and now, they are cornering the market, offering different features to meet different needs," the marketing guru explains. "Whether you are starting an individual blog, you need a whole host of blogs, or you need a service that falls somewhere in between, Wordpress.com has what you need -- and that is undoubtedly a good position for a company like Automattic to be in."
Rich Gorman is a direct response marketing pioneer, and it currently active on Twitter, @RichGorman101.
Rich Gorman is an online innovator, a serial entrepreneur, and a major name in the direct response marketing industry. His personal brand, Direct Response, is one of the foremost entities in the affiliate marketing field, and, through the Direct Response blog, he writes prolifically about the trends shaping the field. Through Direct Response, Gorman gives away millions of dollars in trade secrets and insider information, all as a part of his passion for delivering value to other companies and industry professionals.