SOURCE: Marcel Media

Marcel Media

September 27, 2011 12:17 ET

Online Marketing Agency Marcel Media Launches New Product, Conversion Rate Optimization (CRO)

Marcel Media Introduces Advanced, Online Marketing Technology to the Marketplace With Their Proprietary Conversion Rate Optimization Solution

CHICAGO, IL--(Marketwire - Sep 27, 2011) - Marcel Media, a Certified Google Partner and Chicago-based interactive marketing firm, today announced their latest online marketing solution, Conversion Rate Optimization. Conversion Rate Optimization is an interactive technology that brings a fresh, innovative approach to online marketing. While most online marketing efforts focus on generating traffic for an organizations website, CRO is focused solely on traffic monetization.

While the majority of online marketing is focused on how to drive traffic to your website, through marketing techniques such as Search Engine Optimization (SEO) and Paid Search (Pay-Per-Click, Display and Mobile Advertising), Conversion Rate Optimization (CRO) maximizes the traffic a site already receives, and converts existing visitors into customers. Marcel Media's CRO solution focuses on five fundamentals:

Site Focus
Marcel Media's in-house CRO experts work to establish website goals, identify conversion points, and optimize a website to funnel traffic and visitors into conversions and customers.

Website navigation is one of the most important facets of a website and heavily influences the user experience. Marcel Media's CRO suite focuses on optimizing website navigation to ensure visitors are able to get where they want to go quickly and efficiently.

Conversion Process
Substantial conversion rate increases have been seen from minor changes such as consolidating multiple steps into a single form, reducing form length, or even realigning the form labels. The CRO suite works in unison with your analytics to identify best practices for site design, content placement, form fields, and trust seals.

Design can be quite a robust tool in increasing conversion rates. Everything from color scheme to typography can impact a site's conversion rate. Marcel Media's CRO solution tests a variety of elements from different fonts, colors, or page layouts to provide valuable insight into how your users behave and what they respond best to.

Website development, or the infrastructure of a website, is often seen as a back-end structural component that has little impact on user experience. However, improper code significantly impacts site speed and universal compatibility. Marcel Media's CRO product uses data analysis to evaluate a website's code and use that analysis to optimize and personalize the user experience.

Marcel Media's CRO solution is built to supplement existing online marketing efforts such as Search Engine Optimization (SEO) and Paid Search (Pay-Per-Click campaigns, mobile and display advertising). Through continuous improvement of a website's design, development and functionality, Marcel Media's CRO product increases audience engagement with brands and customizes a site's user experience.

For more information about Marcel Media's full suite of interactive marketing services or to request a demo email or visit

About Marcel Media
Celebrating its 8th anniversary, Marcel Media is a Chicago-based, internet marketing agency that specializes in search engine optimization, pay-per-click advertising, social media marketing, analytics solutions and custom web development. Founded in 2003, Marcel Media has worked with clients such as Allen Brothers, Hub International, DePaul University, and NorthShore University HealthSystem to achieve their online marketing goals.

Find Marcel Media online at or

Contact Information

  • Media Contact
    Jessica Simpson
    Tel: 312-255-8044