SOURCE: Mariposa Media

May 02, 2007 08:00 ET

Online Marketing Company Launches Groundbreaking Marketplace That Optimizes Email Marketing for Advertisers and Publishers

SAN FRANCISCO, CA -- (MARKET WIRE) -- May 2, 2007 --Today, Mariposa Media announced the official launch of the Mariposa Marketplace, the online advertising industry's first email marketplace that increases revenues and performance for advertisers and publishers. Mariposa Marketplace connects advertisers with email publishers who will distribute their offers to the most targeted consumers at the most effective costs per acquisition (CPA) and gives publishers access to exclusive offers that are the right fit for their strengths. The marketplace model takes the advertiser/publisher relationship to the next level by streamlining the transaction and allowing both parties to benefit.

For organizations with all levels of experience with email, Mariposa Media's experienced team of performance marketing veterans hand select the advertisers, help optimize the offers and pair them with the publishers that are best suited to meet their needs. From launch to campaign completion, Mariposa Marketplace monitors, analyzes and adjusts campaigns in real-time to generate the maximum return on investment.

"When we grew our email marketing media strategy, the marketplace appealed to us as a way of reaching the publishers who owned the lists most relevant to our offers, but who we could be sure were compliant with all federal regulations and best practices," said Brett Rossmann, CEO of ConsumerTrack Inc. "Partnering with Mariposa gave us access to the right publishers at the best CPAs, and we appreciated the personal insight and expertise they lent to help us take full advantage of the email channel."

For publishers, Mariposa Marketplace acts similarly to a personal shopper for relevant email advertising campaigns. The marketplace provides publishers with exclusive offers from legitimate, quality advertisers that will be the most relevant to their audiences and maximize commission for impressions, clicks, leads or sales generated. Publishers also have access to Mariposa Marketplace's technology, designed to benefit responsible email marketers by optimizing network infrastructure, boosting deliverability and ensuring total CAN-SPAM compliance.

"We have a lot of success working with new, high-quality brands and our customers respond positively to new offers they cannot find anywhere else," said Wendy L. Herzberg, vice president of strategic partnerships for LeadClick Media Inc. "Mariposa Marketplace brings us these offers and provides all the personal, hands-on attention inexperienced advertisers typically need."

Similar marketplace models have been seen recently including alliances between AOL and Google, and DoubleClick and Right Media. With the launch of its email marketplace, Mariposa Media takes the same approach for advertisers who wish to solidify their media mix with email and extend their brand beyond search, display or affiliate advertising.

"The goal of Mariposa Marketplace is to combine traditional marketing ideas and creative thinking with industry-leading technology to optimize our clients' online customer acquisition and retention efforts, regardless of their level of experience with online advertising," said Rodrigo DeGuzman, co-founder of Mariposa Media. "The early successes and response from our clients has been extremely positive, and we think it's only a matter of time before the exchange model for email takes off the way it did for display ads."

About Mariposa Media:

Founded in 2005, Mariposa Media works with advertisers and publishers to generate revenue for both via the email channel. Mariposa helps advertisers develop unique offers and optimized landing pages, and helps publishers find exclusive offers that suit their particular lists. Mariposa also monetizes data generated by the offer distribution for the advertiser and, in turn, present new lists for list management to publishers. Mariposa Media is run by a team of industry veterans who are proven leaders in advertising, Internet technologies and email marketing. Mariposa Media's latest service is the Mariposa Marketplace, which connects advertisers and publishers to streamline transactions and deliver measurable results. For more information, visit

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