SOURCE: [x+1]

June 18, 2008 10:29 ET

Online Marketing Expert [x+1] Announces the Appointment of a New CTO

EMarketing Technology Expert Appointed Chief Technology Officer

NEW YORK, NY--(Marketwire - June 18, 2008) - [x+1], http://www.xplusone.com, the leader in online predictive marketing, today announced that the co-founder of two award-winning digital companies, Patrick DeAngelis, has been appointed to the position of Chief Technology Officer. DeAngelis will be responsible for managing the development and deployment of the company's next generation product suites. [x+1] automates the online marketing process, significantly improving return on investment (ROI) through better customer intelligence.

"Pat's experience designing and developing commercially viable, web-based information management products for Fortune 500 clients is exactly what [x+1] needs at this stage of its expansion," said John Nardone, CEO of [x+1]. "Pat has his finger on the pulse of digital technology, and this appointment will help [x+1]'s clients continue to be innovators in predictive marketing."

DeAngelis, who holds five pending patent applications in the field of eCRM/Real-Time Marketing, for the last two years, was CTO of Infotrieve Inc., of Wilton, CT, an information management company that serves many of the Fortune 500. Before that he was a founder and CTO of CentrPort, an online advertising company that provided digital behavioral marketing solutions for top brands like General Motors and SBC. He led CentrPort's Internet Advertising Bureau (IAB) certification, the first eCRM/emarketing company to be accredited; this is now the defacto standard. In addition, CentrPort was named a Rising Star in the 2003 Deloitte Connecticut Technology Fast 50 Program, and recognized by Red Herring editors for Innovation and Business Strategy and named in the Red Herring 100 in 2004. Prior to working at CentrPort, he served as SVP of Application Development at Blau Marketing Technology, which was sold to Snyder Communications in 1998. Since 2007, he has served on the board of directors of USA Bank Inc., of Port Chester, NY.

"[x+1] is a leader in predictive marketing," said DeAngelis. "I'm delighted to be part of a team committed to creating the next generation of digital marketing solutions."

DeAngelis, 42, resides with his wife and two children in New Canaan, CT.

About [x+1]

[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com.

Contact Information

  • Contact:
    Wendy Marx
    Marx Communications
    (203-445-2850)
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