SOURCE: Online Marketing Connect

Online Marketing Connect

January 19, 2011 10:14 ET

Online Marketing Summit Adds Social Media WOM Panel Featuring McDonald's, General Mills, DuPont to Its 2011 Conference

OMS Teams With WOMMA for Best Practices Discussion on How Brand Giants Are Using Social Media for Word of Mouth Marketing

SAN DIEGO, CA--(Marketwire - January 19, 2011) -  The Online Marketing Summit (OMS), the premier online marketing educational event, today announced that it has partnered with the Word of Mouth Marketing Association (WOMMA) to host an exclusive panel at OMS Annual 2011, scheduled for Feb. 7-11 in San Diego.

The panel, entitled "Grow Your WOM," will take place on Feb. 8 and examine how brand giants such as McDonald's, General Mills, DuPont and PEMCO are using social media to fuel their word of mouth marketing efforts. Panel members will discuss how to successfully develop, implement and measure social media WOM campaigns, as well as address emerging federal regulations over the use of social media marketing.

"As social media is increasingly used for marketing, the federal government has responded with new regulations to ensure ethical practices," said Gary Spangler, marketing manager at DuPont and the panel moderator. "Marketers need to understand certain precautions so they can avoid tarnishing their brands with missteps in social media marketing."

Panel members include:

  • Rod Brooks, VP and CMO for PEMCO Mutual Life Insurance, and president of the Word of Mouth Marketing Association (WOMMA) for 2011
  • David Witt, senior manager brand public relations for General Mills, and WOMMA's president-elect for 2012
  • Heather Oldani, director of U.S. communications for McDonald's
  • Gary Spangler, Corporate eMarketing Manager, DuPont

The panel will take place on Day 1 of OMS.

Now in its sixth year, the Online Marketing Summit is an education-focused global conference and summit that brings together leading minds in the online marketing industry. The event is one of the largest educational conferences of its kind, including best practice sessions, personalized advice, interactive labs, peer networking events and more. More than 1,500 marketing professionals -- from managers to CMOs -- are expected to attend.

"Using social media for word of mouth marketing is a powerful tool and we are fortunate to have some of the leading minds in the industry at our conference," said Aaron Kahlow, founder of the Online Marketing Summit. "We look forward to a lively discussion and keeping attendees up to speed on the latest issues and strategies."

For more information on OMS, please visit or follow the event on Twitter and Facebook.

About the Online Marketing Summit (OMS): The Online Marketing Summit is truly unique from any other conference. There are no salesmen, no exhibitors/booths and no pitching allowed. This educational environment facilitates incredible learning, networking and collaboration opportunities amongst like-minded marketing peers. OMS is singularly committed to its mission to educate marketers on the emerging best practices of online marketing. More than 10,000 marketers have learned, collaborated and networked at OMS events over the last few years. For more information, visit

WOMMA,, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry. Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.

Contact Information

    Mike Angiletta