SOURCE: The Nielsen Company

August 13, 2008 17:30 ET

Online Olympic Traffic Soars as U.S. Fans Follow the Games During the Work Week

NEW YORK, NY--(Marketwire - August 13, 2008) - Nielsen Online, a service of the Nielsen Company, today reported that online traffic to Olympics-related content and video soared on Monday, as U.S. fans kept up with the Beijing games from work. Unique visitors to the video section of NBC's Olympics site grew nearly 140 percent (Table 1), while traffic to Yahoo's Olympics section grew 85 percent (Table 2) compared to daily traffic on Sunday.

Table 1: Unique Audience (in 000's) to NBC Olympics Video URL (U.S., Home and Work)

Name                        August 8   August 9   August 10   August 11
NBC Olympics Video Site*         436        858         858       2,030

Source: Nielsen Online, NetView Custom Analysis
*Does not represent actual streams or video viewing

Table 2: Unique Audience (in 000's) to Olympics-related sites, ranked by UA on August 11, 2008 (U.S., Home and Work)

Name                              August 8   August 9  August 10  August 11
Yahoo Olympics                       1,477      3,324      2,839      5,253
NBC Olympics                         2,664      4,008      3,264      4,560
AOL Olympics                           395      1,010      1,205      1,192
Beijing2008.cn                         429        780        581        607
New York Times Olympics                341        466        301        482
ESPN Olympics                          273        343        579        368
Fox Sports on MSN Olympics              49         95        259        182
USA Today Olympics                     280        184        231        163
CBS Sports Olympics                     70         23         41        102
Sports Illustrated Olympics             45        112        173         78

Source: Nielsen Online, NetView Custom Analysis

"As we have seen with other sporting events that run during traditional working hours, for example the NCAA basketball tournament, fans are making time at the office for the Olympics," said Jon Gibs, vice president, media analytics, Nielsen Online. "While the Olympics were until very recently a packaged prime-time TV event, they now represent a 24/7 opportunity for both fans and the media. The available inventory online provides a really interesting platform for the Olympics' 'long-tail events,' and sports previously represented perhaps only in the results section of the morning paper can now be viewed by fans around the world. We'll know soon enough if the online audience maintains interest for the duration of the games."

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.

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