Online Optician

Online Optician

December 22, 2011 05:00 ET

Online Optician Research Shows Consumers Using the Web to Fulfil Eye Care Needs

LONDON, UNITED KINGDOM--(Marketwire - Dec. 22, 2011) - Longer working hours, coupled with the increasing prevalence of the internet in modern society, have resulted in a significant number of people going online to ask their eye care questions, in addition to visiting their optician. While the internet is no substitute for visiting a qualified optician, it provides a very useful education medium, allowing those with questions to develop a greater understanding of their concerns before visiting an eye care professional, and placing them in a better position to ask questions. Additionally, it provides a useful source of information for those who may not otherwise contact a professional.

Research in online searching behaviour shows that hundreds of thousands of people are using the internet for performing searches relating to contact lenses every month. One such example of this is the number of videos on YouTube relating to inserting and removing contact lenses. In addition to this, a large number of people are performing searches for contact lens reviews and information relating to wearing contact lenses for the first time. The benefit of this to consumers of medical devices such as glasses and contact lenses is that they are able to have a more informed consultation with the optician prescribing them with eye care products, and are in a better position to ask questions when they have taken the time to learn about available options.

Those with questions relating to serious eye conditions such as glaucoma, cataracts and macular degeneration are also using search engines and social media sources to educate themselves. While severe eye conditions such as these do need to be discussed with an ophthalmologist, a number of websites provide a wide variety of information on eye conditions such as causes, risks, treatments etc. which can be very beneficial to know.

In the face of this high demand for easy-to-reach eye care information the Online Optician portal recently launched, providing internet users with a range of information ranging from eye conditions and contact lenses to the latest news and developments. In addition to this, they have also introduced an Ask the Optician service, where questions can be submitted for a personalised answer from a qualified optician. The purpose of this new website is to provide internet users with a centralised source where they can educate themselves on eye health, enabling more informed decisions.

The internet has become the primary source of information in modern society, and this has had a significant impact on the way people educate themselves about eye care. There are a number of implications resulting from this. Firstly, there is an increased likelihood of people using the internet to find the information they need, as it is a fast, convenient and effective medium for educating oneself. Secondly, those who may not otherwise have consulted with an eye care professional may be more likely to book an appointment once they have learnt more through the internet. Finally, it has also become a distribution centre where consumers are willing to buy eye care products such as glasses and contact lenses online. This has changed the form of consumer's eye care experience. Previously, they would visit their optician and be prescribed with glasses or contact lenses, and bought these from the same optician who did their eye test. Now however, people are educating themselves online, visiting their optician, and then buying their eye care products online rather than from their optician. This shows convergence with the Medical Health sector, where doctors prescribe medicines to be purchased elsewhere.

About Online Optician

Online Optician is an online eye care information portal, which was launched to meet the increasing demand for easy-to-reach eye care information. It provides a range of information, hosting a daily news section in addition to other areas which provide information on a number of eye conditions which can negatively impact vision and more. Online Optician also has an Ask the Optician service, where visitors can submit questions for a personalised answer from a qualified optician.

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