SOURCE: Aptimus, Inc.

August 05, 2005 09:00 ET

Online Photo Services Turn Web Traffic Into Revenue With the Aptimus Network

SAN FRANCISCO, CA -- (MARKET WIRE) -- August 5, 2005 -- Aptimus, Inc. (NASDAQ: APTM), the online lead generation network, today announced that the Aptimus ad network is available for online photo services. Online photo services can now add advertisements from the Aptimus network to the transactional processes on a Web site, including user registration and newsletter sign-ups.

"Aptimus has enabled us to monetize our Web site traffic without ever having to offer intrusive advertisements to visitors," said Val D'Souza, President of PictureTrail, Inc., a leading photo sharing portal. "Aptimus was easy to start up and quick to implement, without requiring any additional internal resources. The revenue that we've generated with Aptimus has significantly offset our traffic acquisition costs without any user drop-off," added D'Souza.

"Online photo services work hard to acquire their Web site traffic and now they can benefit monetarily from our ad network," said Tim Choate, president and CEO of Aptimus, Inc. "Our technology enables us to offer the best user experience, while the breadth and depth of our network makes it a powerful asset to online photo service providers."

Using its proprietary Dynamic Revenue Optimization™ (DRO) technology, the Aptimus Network automatically determines, on a real-time basis, the best offers to present to a Web site's users. Aptimus placements can be placed in the new user registration process or other transactional areas, where it will present hundreds of attractive, automatically prioritized offers from leading marketer's to Web site visitors.

Aptimus for Online Photo Providers

Aptimus offers an ad-serving platform that generates high revenues for online photo services, as well as many other verticals. For more information about joining the Aptimus Network, visit http://www.aptimus.com/publishers.shtml or call (415) 896-2123 ext 202.

About Aptimus, Inc.

Aptimus, Inc. (www.aptimus.com) is the online lead generation network. The Aptimus Network is a performance-based advertising network that generates new revenues for Web site publishers while generating sales leads for advertiser clients. For advertisers, the Aptimus Network offers a platform to present their offers across an audience of Web site and email distribution channels. Marketers pay only for the results they achieve on a cost-per-click, cost-per-lead, cost-per-acquisition, or cost-per-impression basis, as well as combinations of those models. As a result, marketers can refine their offers and payment models to achieve their objectives. For Web site publishers, the Aptimus Network generates new revenues while promoting offers from known brands in graphical formats that complement the publishers' sites and adds value for their customers. At the core of the Aptimus Network platform is the company's proprietary technology, Dynamic Revenue Optimization™, which automatically determines on a real-time basis specific advertiser offers for promotion on each publisher's Web site and in each email sent. The company's primary offer presentation formats include cross-marketing promotions at the point of registration or other transactional activity on Web sites, online advertising programs, and email marketing campaigns. Aptimus' current clients include many of the top 500 direct marketers. Aptimus Web site publishers include a diverse cross-section of the Internet. Aptimus has offices in San Francisco and Seattle, and is publicly traded on the NASDAQ NM under the symbol APTM. More information on Aptimus is available at the company's Web site at http://www.aptimus.com.

Contact Information

  • CONTACT for Investors:

    Investor Relation Firm:
    Budd Zuckerman
    Genesis Select Corporation
    303-415-0200

    John Wade
    Chief Financial Officer
    Aptimus, Inc.
    415-896-2123, ext. 245
    Email Contact

    MEDIA INQUIRIES:
    Holly Nuss
    Public Relations
    Aptimus, Inc.
    415-845-1095
    Email Contact