SOURCE: fizwoz


December 16, 2009 07:15 ET

Online Photo and Video Auction Marketplace Introduces fizwoz Assignment Desk for Media Buyers

Weather Central Pilots New Service, and Media Buyers Direct the Growing Army of Non-Professional Users, fizers, With Their Cameraphone-Captured Content -- See fizwoz Demo at 2010 CES

SAN FRANCISCO, CA--(Marketwire - December 16, 2009) - Online photo and video auction marketplace fizwoz™, Inc., today announced fizwoz Assignment Desk. This new service for media buyers allows them to enter an assignment directing the photo and video gathering activities of fizwoz sellers around the world. The Assignment Desk editor can review photos and videos submitted privately and decide which image(s) they wish to buy. The remaining images are moved into the marketplace where other buyers can bid on them.

Weather Central, an early adopter of the new service, will use the fizwoz Assignment Desk to gather weather-related photos and videos from consumers.

"fizwoz Assignment Desk is a terrific tool for media companies," says Steve Smedberg, senior vice president of marketing and product development at Weather Central. "We're constantly looking for content during breaking weather events and great shots of impactful weather we can share with our television station clients. Clients can air the material automatically through our SimulCAST™ technology or by accessing our on-demand services. Now fizwoz enables us to direct the photographer or videographer, so we get the exact imagery we're looking for faster and at a more reasonable cost."

Traditionally, media companies would dispatch a news crew to a breaking-news story, but it could be hours before the crew was on air and there was significant expense for the media company. Now the media company can harness the power of consumers equipped with ever more capable cameraphones to gather their initial photos and videos from the scene; whether it's clicking a celebrity at a movie premiere, shooting the chaos created by a weather-related phenomena, or capturing images of those rescued from an avalanche, and be on air more quickly with exclusive content.

"We're getting some really interesting, valuable, and exclusive photos and videos posted to the fizwoz marketplace," says Andy Sheldon fizwoz' founder and chief executive officer. "Now with fizwoz Assignment Desk our media clients can direct the effort of the fizer army in gathering their news and current affairs images."

The Assignment Desk editor describes an assignment and indicates how much they would be willing to pay for a photo or video. The fizwoz service then notifies fizwoz sellers, or fizers as the company calls them, about the new assignment via their registered email and posts to the company's Facebook fan page. They can review the details of the assignment online and decide whether they are in a position to submit content. Then, using the fizwoz mobile application, fizers submit their images to the assignment by selecting the specific assignment in the mobile application. Fizers can submit to more than one assignment at any time. The Assignment Desk editor at the media company can review photos and videos in a private viewing gallery and buy images that best fit their editorial requirements. Any unsold images are automatically moved into the marketplace and then other media buyers are notified of their availability and can bid on them in the normal way.

About fizwoz

fizwoz amasses and distributes the world's broadest current event video and still imagery content captured by everyday citizens on their mobile camera phones. fizwoz makes these images available in an accessible and usable manner -- 24 hours a day, seven days a week -- via an open auction marketplace on the Internet. fizwoz imagery is used for news, sports, entertainment, blogging, personal interest projects and a broad range of contemporary creative purposes. Founded by entrepreneurs Andy Sheldon and Ian Smith, fizwoz products are used each day in traditional and digital media worldwide. For more information, visit

About Weather Central, LLC

Weather Central, LLC, founded in 1974 by broadcasters and meteorologists based in Madison, Wisconsin, is the leader in providing professional on-air, online, print, mobile and enterprise weather solutions and forecasting utilizing dynamic weather graphics, precise forecast models and data and patented technology. More than 500 clients and hundreds of millions of consumers worldwide enjoy the benefits of Weather Central solution's attention to detail and insight. Products and services available from Weather Central are: 3D:LIVE™, :LIVE™, Live Online™; ESP:LIVE™, ESP:Online™ and Live Interactive Radar™ storm tracking systems; A.D.O.N.I.S. FutureCast® , MicroCast®, and Personal MicroCast®, proprietary forecast models; MetroVision™, forecast visualization tool; WxWarn2™, severe weather crawl system; LIVE:Wire™,and LIVE:Wire Mobile Alert™ automated severe weather information alert systems; ScreenWRITER® and SportsWRITER®, interactive news and sports presentation systems; and WxPoint™, automated localized weather display system.

Media Note: fizwoz product demonstrations will be available at 2010 International CES, held in Las Vegas, in the Nokia Booth, South Hall 3, #30313, as well as at the "Lunch at Piero's" event during CES on January 7 and 8, 2010.

Contact Information

  • Company Contact:
    Andy Sheldon
    Founder & CEO of fizwoz
    +1 (650) 218 4712
    Email Contact

    Media Contact:
    Donna Candelori-Shotwell
    +1 (650) 222-3020
    Email Contact