SOURCE: YP Corp.

January 17, 2007 15:13 ET

Online Presence Crucial to Small Business Growth

MESA, AZ -- (MARKET WIRE) -- January 17, 2007 -- Having an online presence is crucial to growing your small business in today's internet world. Adding an internet yellow page listing to your marketing budget can increase your ability to get customers to your local business today, says YP Corp. (OTCBB: YPNT), a leading provider of national Internet Yellow Pages and parent company of YP.com. According to Daniel L. Coury Sr., CEO of YP.com, "Even companies that do not yet have a website should have an online yellow page listing to help them drive customers to their door."

Some people estimate that 40 million people a month are using the Internet to find products and services in their local neighborhoods. Furthermore, almost half of the local Internet searches actually specify the local area along with the business type. "At YP.com, we are focused on local businesses and connecting them with their customers."

Offering such services as click-to-call, audio ads, mapping and a 40-word description of your business, YP.com can be an effective addition to your local marketing plan. "Currently, 25% of all yellow page searches take place online, and this is growing at 30% per year vs. print yellow pages," says Dan. "So it only makes sense that online yellow pages should increasingly be a part of your marketing budget."

"The key thing to look for is the ability of a consumer to find your business and connect immediately because often a person online is a 'poised-to-transact customer.'"

Obtaining customers through Internet yellow page search is less expensive than traditional methods such as direct mail and print methods. "The exciting part of our new product offerings is the customer's ability to measure immediately the effectiveness of our yellow page offerings," says Dan. "We want our business customers to increase traffic to their door and make more money."

To learn more about listing your business online go to www.yp.com or call Chris Kostecki at 480-654-9646.

About YP Corp.

YP Corp. is America's Local Online Yellow Pages™ and offers businesses a simple and affordable way of creating a web presence and marketing their products and services to local audiences online. The Company offers an Internet Advertising Package which provides advertisers preferred placement in yellow page search results and their own Mini Webpage™ where they can provide potential customers with details about their products and services.