SOURCE: Panomark


September 05, 2012 09:00 ET

Online Promotions Get a Boost With Customizable Instant Win Games, Sweepstakes, Contests, and Loyalty Programs From Panomark

Experienced Leadership Team Brings Unique Perspective to Companies Looking to Create Compelling Online Experiences

BURLINGAME, CA--(Marketwire - Sep 5, 2012) - Panomark, a full service digital marketing and advertising agency, is addressing the needs of brand managers and agencies with a fully-customizable online promotion platform that connects brands and retailers with consumer audiences, drives product trial, increases engagement and sales, and builds brand loyalty. Built on the latest cloud technologies, the Panomark platform enables its team to develop cost-effective, highly scalable solutions for online promotions and customer loyalty programs including Instant Win Games, Sweepstakes, Contests, and Points-Based Loyalty Programs.

In order to provide the best possible consumer experience and reporting depth that companies expect when conducting an online promotion, Panomark's engineering team has built a unique code engine based on a fully-customizable cloud-based platform. This allows Panomark to efficiently scale programs to accommodate customization from small instant win promotions to very large multi-year points programs or loyalty campaigns. Further, the platform allows Panomark to integrate campaigns into Google Analytics for real-time data and reporting throughout the campaign. The Panomark online promotion platform supports a variety of tactics including incentivized social media integration, rules-based dynamic re-engagement emails, smart survey technology, and complete mobile support to increase program participation and engagement.

Brand managers and agencies that utilize Panomark's secure unique codes printed on packaging, in email, in direct mail, on mobile devices, or sent via text messages, are able to measure marketing campaign ROI more effectively. For example, when a customer visits a promotion microsite, provides an email address and enters a Panomark-generated unique code from product packaging, brands and agencies know with confidence that the participant actually purchased the product associated with the unique code. In addition, brand managers and agencies can leverage the online promotion experience to collect consumer data via account creation and gather product opinions through surveys.

"In the past six months, we've successfully completed two major points-based instant win programs that leveraged Panomark's technology solution. The platform supported hundreds of thousands of interactions without incident, but more importantly, the Panomark team worked with our UX and design team to create an amazing consumer experience," said Gregg Sampson, Senior Vice President, Bolin Marketing.

Every Panomark unique code promotion is custom from the initial strategic design phase; to the sitemap and wireframes; to promotion microsite development. Unlike other companies in this space, Panomark does not force its partners into a template-driven promotion format. Working closely with agencies and brand managers that drive the creative direction, Panomark provides the technology and expertise for successful online promotions and offline-to-online marketing campaigns.

"When building out our promotion offering, we wanted to make sure we could offer a completely customizable solution for online programs that fit the needs of each brand or marketing agency, while offering a fun and highly engaging experience for consumers," said Mike Comb, Vice President of Engineering at Panomark. "From instant win games to sweepstakes to contests to multi-year points-based loyalty programs, our team brings a wealth of experience and talent. Panomark has had great success in creating unique and very successful online brand experiences."

For more information about Panomark's online promotion services and capabilities, or the company's other marketing services, please visit:

About Panomark

Panomark delivers comprehensive digital marketing strategy and execution for well known brands, early to mid-stage companies, and marketing agencies. Panomark's performance solutions leverage effective platforms such as promotions, search engines, social media, video, mobile and interactive/viral channels to drive customer engagement, acquisition and retention. Panomark's deep expertise across marketing disciplines include search engine marketing (paid search), online display media planning and buying, search engine optimization (SEO), interactive unique code consumer promotions (instant wins, sweepstakes, collect-and-get loyalty programs), mobile marketing and lead generation, affiliate marketing, and interactive voice response (IVR) campaigns. Panomark is headquartered in the San Francisco Bay Area.

Contact Information

  • For press information:

    Cara Cassidy
    Public Relations
    (408) 460-0241
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