SOURCE: Coremetrics


December 21, 2009 15:39 ET

Online Retail Sales Exceed Expectations Leading Up to Christmas, Reports Coremetrics

Retail Sales Increase 14.6 Percent Year-Over-Year, Blizzard Factors Into Buying Decisions

SAN MATEO, CA--(Marketwire - December 21, 2009) - With Christmas days away, the U.S. online retail sector showed strong sales results from Dec. 14 - Dec. 20, 2009 compared to the same period last year according to Coremetrics, the leader in marketing optimization.

The company's analysis revealed the following trends:

--  Online retail sales from Mon., Dec. 14 - Sun., Dec. 20, 2009 were up
    14.6 percent compared to Mon., Dec. 15 - Sun., Dec. 21, 2008 (year-over-
--  Online retail sales for Fri., Dec. 18, 2009 and Sat., Dec. 19, 2009 were
    up 24 percent compared to Fri., Dec. 19 and Sat., Dec. 20, 2008.
--  Online retail sales for Sun., Dec. 20, 2009 were up 20 percent from
    Sun., Dec. 21, 2008.

"In past years, we have seen a big drop in online sales the weekend before Christmas largely because of the end of free shipping," said John Squire, chief strategy officer, Coremetrics. "But this season broke with tradition. We saw a lot of online buying starting late Friday afternoon and continuing over the weekend. Clearly, retailers have done a tremendous job of pushing bargains not just on a specific day, but throughout the season. When you combine the special promotions with guaranteed delivery dates, up-to-date inventory information (a critical consideration for many people this season), and the ability to shop from the comfort and warmth of your own home, it's easy to see why online shopping is proving compelling to consumers this season. Plus, the last-minute shoppers on the East Coast who had intended to hit the malls this weekend really had no option but to shop online."


These findings are based on data from Coremetrics Benchmark™, the industry's only peer-level benchmarking solution that measures online marketing results, including commerce data, against those of the competition. More than 500 leading U.S. retailers, contribute their analytics data to Benchmark. All data is aggregated and anonymized. Abercrombie & Fitch, Bath & Body Works, Bloomingdale's, Coldwater Creek, L'Occitane en Provence, Macy's, Nordstrom, Office Depot, PETCO and Williams-Sonoma are just a few of the participating companies.

Coremetrics recently enhanced Benchmark to include near-real-time data and added advanced functionality, such as sales trends by comparison period, conversion rates from Pay per Click (PPC) campaigns, and website traffic by browser type. Over the last year, Coremetrics has nearly doubled the number of companies participating in Benchmark.

Coremetrics Benchmark comes standard with Coremetrics Analytics for no additional cost.

About Coremetrics

Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,000 online brands globally, transacting more than $20 billion this year, use Coremetrics' Software as a Service (SaaS) to optimize their online marketing. Coremetrics' solutions encompass advanced online analytics and integrated marketing optimization applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit or call 866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit

Contact Information

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