SOURCE: Bronto Software

June 09, 2008 13:19 ET

Online Retailers Look to Bronto Software for Email Marketing Success

Discount Dance Supply Sees 84% Lift in E-Commerce Sales With Bronto Software Email Marketing Solutions

CHICAGO, IL--(Marketwire - June 9, 2008) - Today, at the 2008 Internet Retailer Conference and Exhibition, Bronto Software announced that over 100 online retailers are using its service and expertise to realize increased ROI, sales and Web site traffic through advanced email marketing techniques and best practices. Decision makers at top online retail brands cite its retail marketing proficiency, client service, technology strength, deliverability and ease of use as key advantages of working with Bronto Software for email marketing campaigns.

Bronto Software offers online retailers a proven, reliable and trusted solution for successfully executing their email marketing. With features designed around the needs of online retailers, such as automation and triggers, transactional messages and email marketing calendars, Bronto Software clients quickly and easily execute advanced email marketing campaigns and build personal, one-to-one relationships with their customers. Having recently been named a Best Customer Service Team finalist for the 2008 American Business Awards, clients regularly reap the rewards of an extremely knowledgeable client support team that ensures they are using the medium to its fullest advantage.

Email Marketing Helps Discount Dance Supply Increase E-Commerce Sales by 84 Percent

Internet Retail Top 500 online retailer Discount Dance Supply used Bronto Software to drive customers to its online store, which accounts for 80 percent of the company's sales. Before tapping Bronto Software's industry expertise, Discount Dance Supply experienced problems with deliverability due to HTML rendering and sending frequency.

Bronto Software helped Discount Dance Supply first clean up their mailing lists and rebuild their email marketing program through list segmentation, email template redesigns, special offers and compelling email content to engage customers in ongoing conversations. In less than one year, Discount Dance Supply saw an 84 percent increase in e-commerce sales tied to email marketing. Just one email marketing campaign paid for Bronto Software services for three years, signifying the ROI potential of the email channel.

"Our growth as email marketers would not be possible without our strong partnership with Bronto," says John Miller, vice president of e-commerce / IT for Discount Dance. "They take the time to understand our goals and business needs, and are constantly working on innovative ways to help make us more successful email marketers."

In addition to Discount Dance Supply, a further sampling of Bronto Software's online retail clients includes, but is not limited to, the following (in alphabetical order):

--  Aubuchon Hardware
--  Baby Supermall
--  Blooms Today
--  Bronner's CHRISTmas WONDERland
--  CanvasOnDemand
--  Chiasso
--  FromYouFlowers
--  Hancock's of Paducah
--  Lake Champlain Chocolates
--  Roland
--  The Scooter Store
--  Trek Bicycles

"Bronto Software understands the specific goals and challenges of online retailers, and we are continuously expanding our offerings to meet the specific needs of that group," said Joe Colopy, CEO of Bronto Software. "As retailers depend more on their online presence, email marketing will play an increasingly important role in their customer relationship building, branding and sales. Bronto is excited to serve this rapidly growing industry."

Bronto Software is sponsoring the Wheels to Win Giveaway at the 2008 Internet Retailer Conference and Exhibition, and interested parties are encouraged to learn more about the company's services and technology at Booth 318 or online at

Bronto Software

Bronto Software provides successful email solutions to more than 750 online retailers, interactive agencies and marketing departments around the world including Trek Bicycle, Johnson&Johnson, Duke University, Shopatron, Discount Dance and Blooms Today.

Bronto Software offers extensive reporting, unparalleled deliverability through a partnership with Return Path and seamless integration with other online applications. Founded in 2002, Bronto Software remains dedicated to helping its customers become better email marketers by delivering proactive customer support and educating clients on email marketing best practices, standards and tactics for success. For more information, please visit

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