Online Revealed Canada

Online Revealed Canada

March 05, 2008 15:18 ET

Online Revealed Canada Announces Keynote Speaker-Kyle MacDonald "The Guy Who Traded One Red Paperclip for a House"

Yahoo! Canada, Travelocity, Orbitz, Travelzoo, Marriott Canada, and more to speak in addition to internationally known keynote, Kyle McDonald to kick off the third annual Online Marketing Conference, May 12-14 at Calgary's Hyatt Regency

TORONTO, ONTARIO--(Marketwire - March 5, 2008) - Canadian online travel and tourism conference, Online Revealed Canada, is pleased to announce the keynote speaker for the 2008 event will be Kyle MacDonald, sharing his inspiring social media experiment that started with one red paper clip, and resulted in a house. MacDonald has garnered international fame for the online experiment that took him through a series of 14 trades occurring over the course of only one year. The much anticipated internet marketing conference brings together Canadian tourism professionals and online marketing best practices taking place this May 12-14, 2008 in Calgary, Alberta.

"MacDonald's story highlights the kind of buzz that is possible when taking an innovative approach to online marketing and new mediums such as social media," said Patricia Brusha, Co-Founder and Co-Chair of Online Revealed Canada. "It reflects how powerful new media and the Internet has become."

MacDonald's online trading phenomenon was inspired by "Bigger and Better," a game he played as a child. He posted a red paperclip on the website "Craig's List" and waited for offers. One year later, after 14 trades involving a fish pen, a keg of beer, a cube van, a recording contract, a snow globe, MacDonald made his final trade for a house. Along the way, he traded a KISS snow globe for a speaking part in a Corbin Bernsen film. Then, the town of Kipling, Saskatchewan offered up a house in exchange for the movie role. MacDonald and his paperclip caught worldwide attention from the likes of ABC, 20/20 and Hollywood.

The agenda for Online Revealed Canada has been announced and includes over 25 speakers, workshop leaders, and Canadian travel professionals. With speakers from Yahoo! Canada, The Canadian Tourism Commission (CTC), Travelocity, Marriott Canada, Travelzoo and many more, this innovative search marketing event will cover a variety of topics including, search engine optimization, paid search marketing, social media marketing, website analytics, new media technology and other trends in marketing tourism online.

Special Early Bird registration rates are only available through March 14, 2008, and space for this year's Online Revealed Canada is limited due to a city-wide event in Calgary. Members of the media are invited to attend the Conference - please inquire for further information. For Conference Registration or Sponsorship information, visit

About Online Revealed Canada

The Online Revealed tourism marketing conference provides Canadian tourism professionals with unique and innovative online marketing education, with an innovative agenda including educational workshops, keynotes, panel discussions and a new technology showcase. Produced by A Couple of Chicks e-Marketing, and Yahoo! Canada, Online Revealed is an annual conference event with a mission to educate the travel industry to be successful on the World Wide Web through collaboration with leading industry professionals.

About Yahoo! Canada

Yahoo! Canada Co. is a leading Internet destination that provides online products and services to meet the needs of Canadians and offers a range of tools and marketing solutions for businesses to connect with Internet users. Yahoo! Canada services Canadians in both English and in French through its sites, and Yahoo! Canada is headquartered in Toronto, Ontario.

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