Shop To It (www.shoptoit.ca)

December 11, 2006 11:24 ET

Online Shopping Comes of Age this Xmas

Increase of $15 Billion expected in 2006

Attention: Assignment Editor, Business/Financial Editor, Lifestyle Editor, News Editor, Tech/Telecomm Editor CALGARY, ALBERTA, MEDIA ADVISORY--(CCNMatthews - Dec. 11, 2006) - More and more Canadians will be bypassing the busy malls this year, and enjoying the convenience of online shopping.

Experts are predicting Canadians will spend more online this Christmas than ever before. Statistics Canada estimates that total e-commerce sales have increased by 38% or more every year for the last four years.

Clark Johannson, founder and CEO of ShopToIt.ca, Canada's most comprehensive shopping search engine with 1.6 million gift ideas on its site, expects that number to rise by $15 billion totaling $55 billion 2006.

One reason for the increase in e-commerce sales in Canada is better options. Canadian shoppers no longer have to depend on US shopping search engines for their online shopping needs. Clark Johannson, says "Shoptoit.ca was created to meet the needs of an underserved Canadian market. Canadian consumers prefer to buy from Canadian sites in order to bypass the exchange rates, duties, and shipping costs associated with buying online in the U.S."

According to a Global Market Insite Survey, 98% of Canadian consumers use a search engine to help research and/or buy a product or service.

With more options directed at the underserved Canadian consumer, experts are predicting online shopping in Canada may have finally come of age. Johannson says "With search engines like Shoptoit.ca, Canadians are finally able to meet our own shopping needs. We don't have to shop in the States when we're buying online and we can support Canadian retailers and keep our money in Canada."

For photos, more information, please check the online media centre at: http://www.dhzmedia.ca/page445.htm

To book an interview with ecommerce and Internet trend expert, Clark Johannson, please call:

Kristin Link
dHz Media
++1-403-229-9219
www.dhzmedia.ca
/For further information: http://www.dhzmedia.ca

/ IN: RETAIL, TECHNOLOGY

Contact Information

  • Kristin Link, Account Manager, dHz Media
    Primary Phone: 403-229-9219
    Secondary Phone: 403-669-5425
    E-mail: kristin.link@dhzmedia.ca