November 20, 2014 06:00 ET

Online Shopping Explodes in Canada: Ebates.ca Predicts the Best Black Friday Ever

TORONTO, ONTARIO--(Marketwired - Nov. 20, 2014) -

Editors Note: There is a photo associated with this press release.

According to a recent poll by Ebates.ca, 84% of Canadians are shopping online and spending 17% more on average in the past 12 months than in 2013. Online shopping has increased by almost 10% since last year and the growing number of Canadian shoppers cite better prices, convenience and a wider selection of items as their reasons for shopping online.

Recent research from Ebates.ca shows that Canadians plan to spend an average of $532 on holiday gifts this year and 25% will have their holiday shopping finished before the winter season starts. With 91% of Canadians revealing they are likely to buy something online in the next year, Adrienne Down Coulson, General Manager, Ebates.ca expects a flurry of online shopping activity during Black Friday and Cyber Monday.

"Black Friday sales are starting earlier than ever this year with retailers like Amazon.ca offering 'Countdown to Black Friday' deals since the beginning of November," says Adrienne Down Coulson. "This year even more retailers have joined Ebates.ca such as Joe Fresh and Carter's, and I anticipate blockbuster Black Friday deals from these new partners. With over 650 retailers now on the site, Ebates.ca will feature every major online deal that is available to Canadians in 2014."

5 things that may surprise consumers about online Black Friday and Cyber Monday deals in Canada:

1) You can find great Canadian specific deals on Black Friday
2) Many sites offer hassle-free returns and "buy online, pick up in store" service
3) Black Friday sales trump Boxing Day with wider product selection and deeper discounts
4) The selection online is just as good, if not better than what you can find in-store
5) Cash back websites are not just for extreme-couponers

What kind of holiday shopper are you?

The research revealed insights into the different types of Canadian holiday shoppers. For example, one-third of Canadians said their holiday shopping experience is typically more stressful than enjoyable. Ebates.ca incorporated these insights into a Holiday Shopper Infographic so Canadians can identify what kind of shopper they are and get some tips to make online shopping this season as relaxed and cost-effective as possible.

Follow Ebates Canada for the inside scoop on the best Black Friday and Cyber Monday Deals in Canada.

Twitter: @EbatesCanada or Facebook: EbatesCanada

About the Ebates.ca survey:

Ebates Canada commissioned Ignite Research to conduct an online survey of Canadians across the country. Responses were collected from October 9 to 13, 2014.

How Ebates.ca works:

To earn cash back when shopping online, you simply begin your online shopping at Ebates.ca, click through to one of the partner retail sites like Walmart.ca, Old Navy, or Indigo.ca, and then complete your purchase on that site. Ebates.ca then tracks your purchase and you receive a percentage of everything you buy back in cash. Then Ebates.ca sends consumers their cash back account balance in the form of a cheque, called "The Big Fat Cheque." Alternatively customers may direct their cash back towards a designated charity.

The Ebates brand supports a strong community of millions of savvy shoppers around the world. Founded in 1998, Ebates.com has paid over $100,000,000 in cash to its global members.

To view the photo associated with this press release, please visit the following link: www.marketwire.com/library/20141119-holidayshoppingstyle800.jpg.

Contact Information

  • For further information and to schedule an interview
    with Adrienne Down Coulson, please contact:
    Paradigm Public Relations
    Carolyn Abbass