October 26, 2010 01:01 ET

Online Shopping Store and Coleen Rooney Search for Great British Design Talent

LONDON, UNITED KINGDOM--(Marketwire - Oct. 26, 2010) - and Coleen Rooney are carrying out a nationwide search to unearth the best of British design talent, ahead of a showcase at the Pride of Britain Awards on Monday 8th November.

UK mums and their families are being offered the chance to see their very own designs brought to life in this unique nationwide search.

Coleen and online shopping store are inviting them to create an outfit, inspired by the colours of the Union Jack, that they feel encompasses what makes them proud to be British. Whether it is a flowing summer dress or a new uniform for the NHS, the outfit will show off the best of British pride.

Littlewoods' Style Ambassador Coleen Rooney, alongside designers from the online department store, will be judging the nationwide search and declaring three winners who will be invited to attend the star-studded Pride of Britain Awards where their designs will be unveiled and brought to life, with an overall winner being crowned. is a proud sponsor of the 2010 Pride of Britain Awards this year, which take place on the 8th November and will, for the 12th year running, bring to life the extraordinary stories of bravery, kindness and endeavour that go on day–to-day in our local communities.

Visit for more information on how to be in with a chance to not only win a wardrobe for the family worth £750, but attend the Pride of Britain Awards, meet Coleen Rooney and be crowned the winner of 'Proud to Dress Britain'.

For further information, please contact Kate McGregor or Donald Parish at Shine Communications on 020 7100 7100 or email: / 

About is part of Shop Direct Group who is the UK's largest online and home shopping retailer with sales of circa £1.7 billion. The Group has 5m active customers and offers 1000's of big brands across a range of categories including women's dresses, men's clothing, furniture and electricals. 

Brands within the Shop Direct Group portfolio include,, Littlewoods Ireland, Littlewoods Europe, Additions, Great Universal, Choice, Kays, Empire Stores and Marshall Ward.

Contact Information