SOURCE: HerRoom.com

July 10, 2008 03:05 ET

Online Tool for Women's Lingerie Shows Shapewear's Remarkable Results

HerRoom.com Shows Women's Lingerie Shoppers Just How Effective Good Shapewear Can Be

DALLAS, TX--(Marketwire - July 10, 2008) - Women often buy lingerie they think will make them look good, only to find that the products don't have quite the desired effect. The before and after feature on HerRoom.com shows women's lingerie shoppers exactly how certain brands of shapewear perform, giving them the certainty that what they purchase will work.

HerRoom.com's new feature shows an 'ordinary model' -- a 40 year woman with 4 children, and all the body problems women most want to camouflage, like baby tummy and big thighs. The shots show front and side views before donning the garment, and the slimming effect achieved after.

Several products offer this new feature, including:

--  TC Fine Shapewear Seamless Firm Control Camisole 444: a long line
    camisole that provides back and tummy support under form-fitting dresses
    and tops.
    
--  Annette Firm Control Convertible Bodysuit 10581: with a hidden
    underwire demi-cup and versatile straps that can be worn in a criss-cross,
    regular or halter configuration or removed altogether, and an adjustable
    crotch to accommodate different torso lengths.
    
--  Bali Firm Control Shape Brief Panties 8974: with a hidden panel that
    flattens the tummy and side slits that slim the hips.
    
--  Barely There Total Toners Ultra Firm Control Thigh Shapers 4247: is to
    slim the tummy, rear and thighs. The unique leg construction also ensures
    they won't roll or ride up -- see HerRoom's new 20-step videos for a
    demonstration. Customers claim this thigh shaper is the most comfortable
    women's lingerie item of its kind on the market.
    

HerRoom.com is dedicated to providing women's lingerie online shoppers with a unique experience: In addition to these before and after shots and the 20-step test, the site provides videos of 'bounce tests' to demonstrate the performance of sports bras, a podcast by Dr. Joanna Scurr of Portsmouth University UK on the dynamics of breast movement and what sports bras work best, precise fitting and measurement information on all items, and other features that ensure the women's lingerie products chosen will be everything expected.

For more information on the before and after feature for shapewear or women's lingerie overall, visit www.herroom.com.

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