SOURCE: Online Trading Academy

December 18, 2006 12:55 ET

Online Trading Academy Hires Heavy-Hitter Financial Industry Marketing Chief

World Renowned Trading School Hires Former E*TRADE Expert as New V.P. Marketing

IRVINE, CA -- (MARKET WIRE) -- December 18, 2006 -- Online Trading Academy (OTA), the world's only trading school that allows students to trade "live" using (OTA's) capital, today announced that marketing industry guru Tony Harkey has joined the company as its new Vice President of Marketing. Harkey comes to OTA with more than 20 years of marketing experience in the financial, automotive, recreational vehicle and marine industries. He has taken on the lead role of forging the escalating growth of the OTA brand worldwide. His immediate aim is to increase OTA's customer base through effective lead acquisition in addition to a wide scope of headquartered marketing functions to support the OTA franchise network.

"Harkey brings a unique balance of experience in positioning, launching and growing brands," said Eyal Shahar, President for Online Trade Academy. "He has a broad range of knowledge from both the corporate and agency environments with a focus on delivering measurable results. We are extremely pleased to have him as a member of the OTA team."

Prior to joining OTA, Harkey held a variety of marketing leadership posts with E*TRADE, Isuzu, Yamaha and Fleetwood. As the Director of Marketing at E*TRADE, Harkey led customer acquisition when the customer base increased more than 4-fold. His team delivered groundbreaking work in performance-driven marketing and management of partner marketing relationships with Yahoo!, Microsoft, Hilton, United Airlines and Intuit. Harkey also worked for American Isuzu Motors as National Manager of Relationship Marketing for more than eight years.

Harkey has won a variety of marketing performance awards including the NCDM Excellence Award for his work on the Isuzu Rodeo product launch; the United States Postal Service's Mailing Excellence Award; and the Gold Caples Award. He has been a featured speaker at the National Center for Database Marketing and the Direct Marketing Association. A graduate of Rutgers University, Harkey resides in Orange County with his wife Mina and their three boys.

About Online Trading Academy

Irvine, Calif.-based Online Trading Academy is a financial education academy focused on educating students in the art of trading since June 1997. With over 4,000 graduates, OTA offers professional instruction from credible Wall Street professionals, as well as a wide array of beneficial home study materials aimed at teaching individual traders and investors how to do so on their own. OTA offers a spectrum of trading styles and instruments, from Day Trading, Swing Trading, Position Trading, and Investment Theory for Stocks, Options, Futures (Eminis & Commodities) and Currencies. Current OTA locations include New York, Los Angeles, Irvine, Houston, Dallas, Boston, Chicago, Dubai and Riyadh. For more information about Online Trading Academy visit www.tradingacademy.com.

Contact Information

  • Contact:
    Katie Wittenburg/Jo Hunt
    DeLyon-Hunt & Associates
    1444 Aviation Blvd., Suite 101
    Redondo Beach, CA 90278
    (310) 374-6893
    katie@delyon-hunt.com