SOURCE: Online Trust Alliance

Online Trust Alliance

August 18, 2009 08:00 ET

Online Trust and Brand Protection Summit Announced

Federal Trade Commission and the Council of Better Business Bureaus to Keynote

SEATTLE, WA--(Marketwire - August 18, 2009) - The Online Trust Alliance (OTA) announced today it is hosting the Online Trust and Brand Protection Summit 2009 on October 29th in Philadelphia, PA. Keynotes include Jessica Rich, acting deputy director of the Federal Trade Commission and Peter Blackshaw, executive vice president of Nielson Online and chairman of the Council of Better Business Bureaus.

The goal of the Summit is to help online merchants, banks, and brand marketers enhance consumer protection, data privacy, and protect their brands from emerging threats. Attendees will learn the latest techniques and strategies, evolving privacy and data governance, and how decision-makers can align business goals with technical solutions. Highlights of this program will include an insider's view of consumer trust perceptions, the U.S. government's position on privacy and consumer protection, and real-world examples that support consumer rights and the importance of self-regulation.

"Consumers' choice and control of their personal data, and respect of their preferences are critical issues," said Craig Spiezle, executive director of OTA. "Left unchecked we risk a consumer trust meltdown. The Summit will elevate critical business practices that show promise toward protecting consumers and the long-term vitality of the Internet."

"As consumers increasingly assert their sovereignty over information, building and retaining consumer trust has never been more important. If our research at Nielsen and the work of the BBBs show anything, business has a shared responsibility to serve the interest of the consumer. OTA's work recognizes the critical need for every sector to work together to promote best practices. We will rise or fall together," Pete Blackshaw, Chairman of the Board, Council of Better Business Bureaus, EVP, Digital Strategic Services, Nielsen.

The Summit includes speakers from leading interactive brands including Bank of America, eHarmony, Memolink, Inc., Microsoft, Publishers Clearing House, TRUSTe, Visa and the US Postal Service. Combined with industry visionaries and representatives of leading organizations, attendees will receive real-world examples and prescriptive advice.

"The promise of the internet is achieved when consumer privacy and expectations are in-line with business practices," Fran Maier, CEO of TRUSTe "OTA's Online Principles are a significant step to increasing accountability while giving consumers confidence that abuse of their data and identity is thwarted. As stewards of consumer data, businesses maximize their online brand value and deepen customer relationships by building trust."

Leading businesses and industry organizations are demonstrating their commitment to self-regulation through their collaborative efforts and support of the Summit. Those businesses and organizations include: American Association of Advertising Agencies (AAAA), Council of Better Business Bureaus, (BBB), Interactive Advertising Bureau (IAB), BITS/Financial Services Roundtable, Email Sender & Provider Coalition (ESPC), the Merchant Risk Council (MRC), and eco, the Association of the German Internet Industry.

The Summit will take place on October 29 at the Lowes Hotel Philadelphia, building on a series of OTA events held over the past six months in Amsterdam, New York, Copenhagen, San Francisco and Germany. Registration for the event is open to the public. Register by September 7 to save $200.

The event is being sponsored by leading OTA member companies including DigiCert, Mark Monitor, Message Systems, Memolink Inc., Microsoft, Port 25, Secunia and TRUSTe.

About The Online Trust Alliance (OTA)

The mission of OTA is to create a trusted global online ecosystem and foster the elimination of email and Internet fraud, abuse and cybercrime; thereby enhancing trust, confidence, and the protection of businesses and consumers. Through its member companies and organization affiliates, OTA represents over one million businesses and 500 million users worldwide with regional chapters in Asia Pacific, Canada and Europe. OTA is a 501c6 IRS-approved non-profit, governed by a Board and Steering Committee including Bank of America, BoxSentry, Datran Media, Epsilon, Goodmail Systems, Iconix, Internet Identity, IronPort (a division of Cisco Systems), MarkMonitor, Message Systems, Microsoft Corporation, MX Logic, Publishers Clearing House, Return Path, Secunia, Symantec Corporation and VeriSign.

Contact Information

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