SOURCE: Jun Group

Jun Group

April 13, 2011 10:00 ET

Online Video Advertisers Cashing-In on Virtual Currency

Brands, Including ConAgra Foods and Tiny Prints, Among Others, Are Using Virtual Currency to Drive Video Views, Sharing, and Social Interaction

NEW YORK, NY--(Marketwire - Apr 13, 2011) - In most cases, all the money in the world won't make a video go viral, but the same may not be true for virtual currency. Jun Group (www.jungroup.com), a premier social video company, today shed light on an emerging category in the online video advertising space -- incentivized social video -- that alleviates the shortage of premium inventory by trading virtual currency for video views on social games.

"When most brands think of social video, they think fan pages, but the real action for consumers takes place on social games," said Mitchell Reichgut, founder and CEO of Jun Group.

According to Facebook, more than 200 million people play social games every day, and virtual currency is a key part of that experience. Through its integrations with social game developers, Jun Group enables players to watch videos in exchange for virtual goods. The method drives tens of millions of monthly social video views for Jun Group clients, and every view is opt-in.

"At first, we were hesitant to use incentivized views as we'd never done anything like it before," Reichgut added. "But the results are stunning -- 90 percent of viewers complete their videos and between three-to-five percent go on to share, tweet, comment, rate, or 'Like' them. It's unlike any other kind of online video."

Since extending the opportunity to clients, brands, including ConAgra Foods and Tiny Prints, among others, have experienced success with incentivized social video.

"We're big believers in this type of social interaction," said Fernando Arriola, sr. director media of ConAgra Foods, who ran a campaign for its Slim Jim product. "It's a non-interruptive way to connect with consumers and meet them on their terms. It's a great feeling to see so many people watching and sharing your video."

ConAgra Foods' Slim Jim campaign (example video link: http://www.youtube.com/slimjimvideos#p/u/1/98MQ0B2joVg) generated nearly 287,000 views.

In addition to ConAgra Foods, Tiny Prints, a premium online destination for family stationery, had their Valentine's Day video campaign (example video link: http://www.youtube.com/watch?v=oAFp1e8sgPw) viewed more than 596,000 times, with 16,000 visits to TinyPrints.com, more than 1,400 visits to the brand's Facebook page and more than 3,400 shares.

"This was an innovative way for us to get awareness for Tiny Prints Greetings, a new line of one-to-one cards from Tiny Prints that takes a definitively edgier point of view as compared to our core stationery brand," said Anna Fieler, vice president of marketing at Tiny Prints. "By seeing the level of engagement and interaction viewers showed with our video, we gained more confidence that our brand is in fact relevant to a broader audience with more humorous content and across more card giving occasions."

Jun Group's growing distribution channel can deliver more than one million U.S. based incentivized video views per day across an array of social games online and increasingly on mobile, including KlickNation, makers of Superhero City, Age of Champions and Starship Command, which are played by more than half-a-million monthly active users, and TheBroth, the makers of the popular game Barn Buddy, played by more than 1.4 million people every month.

"This is the future of digital video," said Markus Weichselbaum, founder and CEO of TheBroth. "Our fans love the idea of watching video to earn points. It's been an enormous hit. You're going to see more and more developers getting involved in the near future."

About Jun Group
Jun Group (www.jungroup.com) is the premier social video company. The company's distribution technology delivers millions of monthly user-initiated video views through an established and growing channel across social networks, mobile devices, P2P and YouTube. Jun Group's analytics dashboard, Voyeur, provides real-time insights into shares, Facebook "Likes," tweets, ratings, comments and geographic data down to the state and town. Founded in 2005, Jun Group's clients include Fortune 500 brands, major entertainment companies, and media agencies. For more information, visit www.jungroup.com.

Contact Information

  • CONTACTS:
    Steve Stratz
    Illuminate Public Relations for Jun Group
    206.300.9134
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    Minou Nguyen
    Illuminate Public Relations for Jun Group
    206.779.4559
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