May 12, 2008 08:00 ET

Online Video Guide ( Adds Value to Online Video

'Remote Control of Online Video' Employs Third-Party Ad Server to Boost Value for Advertisers, Appoints VP Sales and Business Development

BEVERLY HILLS, CA--(Marketwire - May 12, 2008) - (, the Internet's most comprehensive guide to online video, TV shows, movies and video games, has chosen DoubleClick's DART for Publishers (DFP) solution to maximize revenue for its online video guide. The company has also appointed Stephen Scott as its vice president of sales and business development to strengthen's status as the premier destination for online video. categorizes all video content scattered across the Web in one, centralized location. A top-200 US Web site(1), the company is a valuable Internet property for online advertisers, enjoying traffic from more than 5.5 million unique visitors every month.

"Selecting DART for Publishers as our third-party ad server is a big step in our growth as one of the Internet's most popular locations, and will maximize value for our site's advertisers," said Dale Bock, founder and president, "DoubleClick provides targeting capabilities enabling us to optimize both consumer experience and advertiser ROI. This technology, in addition to Stephen Scott's experience in successfully leading corporate sales initiatives, will drive toward an artful, yet profitable revenue stream."

Scott brings 23 years of high-tech sales and new business development experience to Prior to joining the company, he was West Coast vice president of sales with interactive marketing firm Zeta Interactive. Prior to Zeta Interactive, he founded and served as president for Synergy Consulting, an online marketing company specializing in acquiring new Internet sales leads for Fortune 1000 companies.

"I'm happy to contribute to furthering's position as a leading property in the world of online video," said Scott. "We recognize DoubleClick's potential for helping us continue to raise our profile. Its ad-serving technology empowers us to aid our customers in monetizing their online content as we continue to grow as the leading aggregator and search engine for online video."

DFP is regarded as one of the most robust and scalable advertising solutions available, allowing ad buyers to view ad previews and fix mistakes before ads go live. Advanced reporting tools report the performance of every aspect of an advertiser's online campaign, enabling to arm its advertisers with the most innovative online advertising tools.

For more information on how to list your site with, please visit


Founded in 2006, is the Internet's most comprehensive guide to online video sites including TV shows, movies, user-generated content and video games. Headquartered in Los Angeles, the privately-held company delivers an innovative, user-friendly way to search and browse relevant, high-quality video content on the Web. currently indexes more than 1,600 online destinations, offering both short- and long-form video integrated into an intuitive and categorized directory. The site offers a very relevant, powerful search engine, receiving more than 10 million visitors, 60 million page views and more than 9 million searches per month.'s team of experienced editors review all video sites prior to listing them, ensuring all content listed is valuable and categorized appropriately.

DoubleClick and DART are trademarks of DoubleClick Inc.


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