SOURCE: BeautyRiot.com

June 12, 2006 22:18 ET

Online Women Search for Jessica Simpson's Hairstyle More Than Any Other Celebrity 'Do

"Employee of the Month" Star's Short Hairstyle Most Searched for Coif This Year, According to Beauty Site BeautyRiot.com

SAN FRANCISCO, CA -- (MARKET WIRE) -- June 12, 2006 -- Women have searched for pictures of Jessica Simpson's hairstyle more than any other celebrity's so far this year, according to statistics from BeautyRiot.com (www.beautyriot.com). A virtual hair chameleon, Simpson's hair can go from short to long, and from blonde to red in the space of a few days. But it is her shoulder-length, layered bob that she sported back in 2005 that continues to be most in demand.

Simpson, who is rumored to be in negotiations to appear in the big screen version of the 1970s TV series "Dallas," had far and away the most searched upon hairstyle among BeautyRiot's two million monthly visitors. Jessica's sister, Ashlee Simpson, came in at second place, and "Simple Life" star Nicole Richie took third. Despite Jessica Simpson's search popularity, once visitors arrived at BeautyRiot.com, more of them looked at her sister Ashlee's many hairstyles than any other celebrity.

"Jessica Simpson is always, always sexy," said BeautyRiot.com's editor in chief, Kirsten Lambertsen. "Long, short, blonde or red, she is that American sex kitten ideal. Her shoulder-length, layered bob is sexy but unfussy, and I think that appeals to so many women who don't have hours to spend doing their hair."

BeautyRiot.com's visitors also searched most for the hairstyles of Jessica Alba and Lindsay Lohan who cam in at fourth and fifth place, respectively. Statistics were gathered from over ten million users and over seventy million page views at BeautyRiot.com in the first five months of 2006. Visitors to the site can view over 400 photos and hairstyles of over 75 different celebrities.

About BeautyRiot.com

Based in San Francisco, CA, BeautyRiot.com is the leading celebrity hairstyles and beauty site on the Web. Featured stars include Ashlee Simpson, Hilary Duff, Nicole Richie, Eva Longoria, Lindsay Lohan, Jessica Simpson, Jessica Alba, Jennifer Aniston, Britney Spears, the Olsen twins, Jennifer Lopez and many more. The Web site provides advice and instruction on how to apply makeup, style hair, and solve beauty problems. Visitors can submit their own beauty questions for BeautyRiot's beauty expert, Celeste, to answer online. The web site is consistently in the top ten beauty sites as measured by Alexa.com, a leading Web site rankings provider (an Amazon.com company). BeautyRiot.com served over 14 million pages to over 2,000,000 unique visitors in May 2006.

Contact Information

  • Contact:
    Kirsten Lambertsen
    800.544.9024 Ext. 600