September 15, 2010 10:29 ET

OnLive Offers Indie Game Developers a "Direct-to-Consumer" Channel on TV, PC and Mac®

Celebrates With Special Pricing of Up to 75% Off Independent Games

PALO ALTO, CA--(Marketwire - September 15, 2010) - OnLive Inc., the pioneer of on-demand, instant-play video games, announced today that it is making its SDK and developer tools available to independent developers to launch their games on its new cloud gaming platform. With the same level of effort made to reach only PC users, an Indie developer can leverage the OnLive platform to release a game simultaneously on PC, Mac, and on the television via the MicroConsole™ TV adapter, available later this year. Interested developers can request the OnLive SDK by emailing

OnLive levels the playing field for small game developers by removing the barriers of traditional retail distribution, enabling them to bring their high quality games directly to a new mass-market audience. "Independent game developers are known for pushing the boundaries of creativity in the world of game design," said John Spinale, Vice President of Games and Media at OnLive. "By leveraging an open PC architecture, game developers can now release their game on an exciting new platform with minimal effort."

"OnLive has been great for Defense Grid: Gold. Not only is the game extremely fun to play on the service, it's also enjoyable to spectate other gamers playing live to see how they're beating various levels with unique solutions," said Jeff Pobst, CEO, Hidden Path Entertainment. "With features like the Arena and Brag Clip™ videos, we feel more in tune with our fans and are more empowered to respond to their needs quickly."

In celebration and support of the independent game community, OnLive also announced that, for this weekend only, it will offer deep discounts on casual and Indie games available on the OnLive Game Service. The Indie Fest promotion is part of OnLive's mission to put the best games instantly in the hands of gamers.

"This press release isn't long enough for me to list all the cool possibilities that OnLive opens up for both developers and players. We're going to see things with OnLive that were simply not possible before." Ron Carmel, Co-Founder 2D Boy, creator of the wild, wacky World of Goo.

"OnLive is an exciting new way for us to deliver our gaming experiences into the hands of gamers," said Mario Wynands, Managing Director of Sidhe. "Shatter was easy to convert for the platform, and has benefited from being able to reach a wider audience."

The OnLive Indie Fest promotion offers discounts ranging from 50%-75% off on select Indie and casual games throughout the weekend -- from 2PM PDT on Friday, September 17 to 11PM PDT on Sunday, September 19.*

Games featured in the OnLive Indie Fest promotion include:

  • AaaaaAAaaaAAAaaAAAAaAAAAA!!! -- A Reckless Disregard for Gravity
  • Brain Challenge®
  • Defense Grid®: Gold
  • Madballs™ in Babo: Invasion
  • The Maw™
  • Shatter®
  • Trine™
  • World of Goo™

Full details of the "Indie Fest" promotion are available at

About OnLive
OnLive is the pioneer of on-demand, instant-play video game services, delivering real-time interactive experiences and rich media through the Internet. With groundbreaking video compression technology, OnLive harnesses cloud computing to provide the power and intelligence needed to instantly deliver the latest, premium game titles directly on PCs and Macs via a web browser and soon on any HDTV via the MicroConsole™ TV adapter. OnLive technology is backed by hundreds of patents and patents pending. The company is headquartered in Palo Alto, CA. OnLive investors include Warner Bros., Autodesk, Maverick Capital, AT&T, British Telecommunications (BT) and The Belgacom Group. More information is available at

*ALL SALES ARE FINAL. ALL FEES ARE PAYABLE IN ADVANCE AND ARE NOT REFUNDABLE, TRANSFERABLE, OR REDEEMABLE IN WHOLE OR IN PART. NO RETROACTIVE DISCOUNTS. CANNOT BE COMBINED WITH OTHER OFFERS. Purchases must be made while connected to the OnLive Game Service. Offer only valid within the contiguous United States. Game purchases are available only for PC and Mac® platforms.