October 13, 2009 04:00 ET

Only 25% of a Heating Engineer's Trade Comes Through Word of Mouth, According to Boilerguide

Online Lead Generation Is Modern Way Forward Says Heating Resource

LONDON, UNITED KINGDOM--(Marketwire - Oct. 13, 2009) - Only 25% of the overall trade of heating engineers comes from word of mouth leads according to Boilerguide, the UK's leading online resource for home owners and heating engineers regarding all boiler-related issues.

Boilerguide has found that as the heating industry has entered the digital age, and more and more business transactions and purchases are conducted through the internet, consumers are now beginning use the same medium through which to find engineers and quotes to conduct their work.

Gone are the days of the dominance of phone book listings, as heating engineers can now advertise their services on the internet at no cost whatsoever. Whilst some business is still generated through word of mouth leads, Boilerguide has indicated that the real opportunities for profit and growth for heating engineers lie in the direction of online lead generation.

David Holmes, Founder of, said: "Online lead generation really is the future for heating engineers. More and more consumers are coming online for quotes for jobs such as a boiler replacement every day, particularly in the lead up to winter, and so this is a business opening that engineers should not miss out on.

"The scope for business growth is huge with tools like this, and the review and recommendation function means that any poor jobs will be highlighted, serving to improve the quality of service across the whole industry. Bad engineers can no longer afford to be lax in their work."

Boilerguide is an online lead generation tool for both heating engineers and consumers. Engineers can register and offer quotes for work requested by consumer at no cost at all, and will only pay a small premium of the profit if the offer is successful.

Boilerguide also possesses a wealth of boiler-related information across its webpages. Whether consumers are searching for information regarding combi boilers, or indeed branded boilers such as Worcester boilers, Boilerguide has a page dedicated to it.

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