Sony Europe

Sony Europe

December 09, 2010 04:00 ET

Only 4 Days Left: Submit Your Eco-Idea to Sony and See It Brought to Life

LONDON, UNITED KINGDOM--(Marketwire - Dec. 9, 2010) -

Editors Note: There are two photos associated with this Press Release 

There are only four days left for you to submit your ideas to Sony and WWF on how to help sustain our planet's resources. Your concepts will be judged by leading technology experts and if chosen you could work with Sony to bring your idea to life. Concepts must be submitted before midnight on 13 December.

So far, the online community platform Open Planet Ideas, has received over 300 innovative responses to its challenge brief to find new ways to use exisiting technology to help preserve our planet's natural resources.

Now, as the crowd-sourcing project's concepting phase enters its final stages, Sony wants your ideas to be submitted before the Open Planet Ideas community and the expert panel decide which idea could be 'brought to life' with the help of Sony's R&D team. The panel consists of a crack team of nine experts which is made up of leading figureheads from Sony, WWF and design consultancy IDEO. 

Some of the innovative ideas submitted by the community include GreenpatH which uses GPS technology to find users the most sustainable journey, giving them a choice of travel options and information on how to save CO2 emissions, money, or even burn calories.

Shopaholics have also been given the chance to feel less guilty about their purchases with the help of the Sustainable shopper app, which allows people to use their mobiles to scan barcodes before the buy to find out if a product is organic, and how much fuel was used to transport it.

Speaking of the project, Emily Nicoll, general manager of environmental communications, Sony Europe said: "We have been overwhelmed with the response to the project so far and have seen some fantastic ideas submitted by the online community. As well as sharing their ideas, users have been applauding and building upon each other's concepts, working together to come up with some really exciting ways of tackling some of the biggest issues facing our planet today.

"Members of the public have until midnight on December 13 to share their ideas, before the evaluation starts. Good luck to all that enter – we can't wait to see the final idea developed into a proof of concept in the final stage of the project!"

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More details:

Open Planet Ideas represents part of Sony's broader commitments in sustainability, ranging from research and development of energy-efficient products to responsible materials for re-use and recycling.

Open Planet Ideas has been developed in collaboration with global design and innovation consultancy IDEO to harness the collective power of communities to foster environmental and social good. It draws on community input at every stage of the project – from the initial 'inspiration' phase to help refine the challenge through to evaluation and eventual realisation.

Further supportive quotes:

Tom Hulme, design director at IDEO, said: "People in the online community are working together to address some of the biggest environmental challenges of our time. IDEO's platform gives them a meeting place — really, a workspace — to share inspiration, generate ideas, and work toward positive environmental change."

About Sony:

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

For more information on Sony Europe, please visit and

"Sony", "WALKMAN", "VAIO", "Cyber-shot", "Handycam", "BRAVIA" and "XDCAM" are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.

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