SOURCE: Only Natural Pet

Pet360

September 25, 2014 10:00 ET

Only Natural Pet Expands Exclusive Natural Nutrition Offerings

Pioneering Natural Pet Brand Releases Allergy-Friendly Canine PowerFood™ and Feline PowerPate™

BOULDER, CO--(Marketwired - September 25, 2014) - Only Natural Pet (www.onlynaturalpet.com), a Boulder-based pioneer of natural pet food, supplements and supplies, announced today that it is enhancing its pet food offering with an October 6, 2014 release of its natural dog kibble and canned cat food. To formulate the new foods, Only Natural Pet worked with holistic veterinarian Dr. Jean Hofve to create the new allergy-friendly Canine PowerFood™ and Feline PowerPâté™.

"Our customers were looking for a natural, grain-free food where meat was the #1 ingredient. After listening to customer requests, we formulated a natural recipe that is high-quality, made in the USA, and affordable. Our exclusively online approach to serving pet parents streamlines the entire process and passes on significant savings" said Kersten Lee, Director of Product for Only Natural Pet. 

Canine PowerFood is a dry food based on the latest scientific research in optimal nutrition for a dog kibble, including high animal protein content and the inclusion of healthy fats. This revolutionary new food made in small batches comes in three recipes: Poultry Feast, Just Fish Feast and Red Meat Feast. These allergy-friendly recipes are grain-free and gluten-free and contain low-glycemic carbs like garbanzo beans and lentils, as well as fresh fruits and vegetables, offering dogs whole food sources of important vitamins and minerals. Each piece of kibble is infused with Only Natural Pet's proprietary PowerBoost™, a raw, freeze-dried blend of superfoods like green-lipped mussels, sea cucumber, pumpkin, probiotics, and digestive enzymes.

Feline PowerPâté is a canned cat food that also comes in three recipes: Chicken Dinner, Turkey Dinner and Seafood Dinner. Each recipe comes in a BPA-free can and is made in small batches at a micro-cannery in the USA with 100% human grade, grain-free and gluten-free ingredients. All three recipes feature fresh meat, fruits and vegetables and are packed in a homemade broth. 

"Our commitment to improving the health of our companion animals with a holistic approach to pet health has been our top priority since founding Only Natural Pet over 10 years ago," said Marty Grosjean, Founder and President of Only Natural Pet. "Our two new food lines are top of the line in nutritional quality based on research and development that we've been working on for a long time. And as exciting as the quality of the food is the fact that our consumer-direct distribution model allows us to cut out a lot of the middlemen usually involved in pet food sales, meaning we can offer it at a very affordable cost."

The new products will be sold exclusively online at OnlyNaturalPet.com, Pet360.com and PetFoodDirect.com. The Canine PowerFood will be sold in 4.5-pound and 22.5-pound bags; the Feline PowerPâté will be offered in individual 5.5 oz cans and in cases of 24. The new PowerFood line joins Only Natural Pet's three existing food lines: HealthMeals™, EasyRaw™, and MaxMeat™.

Only Natural Pet worked with BlogPaws (www.blogpaws.com), the go-to social media company for pet bloggers and social media enthusiasts, to assist with the launch. BlogPaws recruited 20 pet bloggers to review and sample the PowerFood in an exclusive pre-launch campaign.

About Only Natural Pet
Only Natural Pet (www.onlynaturalpet.com) was founded in 2004 in Boulder, Colorado, with a commitment to finding the most effective and sustainable natural pet products for every facet of a pet's life. Today, Only Natural Pet is the leading online retailer in the natural pet food, supplements and supplies market. The company operates an e-commerce site, flagship retail store, and a print catalog that offers more than 3,900 products from Only Natural Pet and leading manufacturers in the natural, organic, and eco-friendly pet supply market. Only Natural Pet produces more than 200 of its own highly popular Only Natural Pet branded products, including food, vitamins, supplements, flea & tick prevention, and homeopathic treatments. 

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