SOURCE: Datran Media

September 19, 2006 08:00 ET

Only Natural Pet Store Named Finalist in 2006 OMMA Awards and Media Magazine's Creative Media Awards

Email Newsletter Campaign Powered by Datran Media Receives Recognition in Two Prestigious Marketing Award Programs

AUSTIN, TX and BOULDER, CO -- (MARKET WIRE) -- September 19, 2006 -- As a result of a case study announced by Datran Media this summer, holistic pet supply retailer Only Natural Pet Store has been named a finalist in both the 2006 OMMA Awards and the 2006 Creative Media Awards for its "Year of the Dog" email newsletter campaign. The campaign was powered by Datran Media's email marketing automation system StormPost and generated a 660 percent increase in revenue for Only Natural Pet Store.

What makes Only Natural Pet Store's email newsletter extraordinary and award-worthy was the use of highly targeted, personalized and customer-centric emails. Using the StormPost system, Only Natural Pet Store was able to engage in meaningful one-to-one conversations with each subscriber, creating a more loyal and brand aware customer base.

Though the winners will not be announced until the end of the month, Only Natural Pet Store is honored to receive the recognition for an outstanding email campaign that appears to keep giving and giving! In the email campaign category for both awards programs, Only Natural Pet Store is keeping company with brands such as Air Canada, Vail Resorts, Centive and Electronic Arts.

MediaPost's annual OMMA Awards honor the year's most innovative and brilliant creative work in 27 categories across the online medium. Media Magazine presents a similar annual award called the Creative Media Awards, which recognize the creative use of media across 18 categories. Winners will be announced during advertising week in New York, September 26-27.

To learn more about Only Natural Pet Store, please visit: www.onlynaturalpet.com.

About Datran Media

Datran Media is a leading performance-based marketing company with enabling technology that connects marketers to consumers through a comprehensive set of email marketing and digital media services. Datran Media's expertise resides in online list management, customer acquisition, email delivery and compliance solutions. For more information, please visit: www.datranmedia.com and the new Datran Media Journal at www.outperformance-marketing.com.

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