SOURCE: OnRequest Images

June 05, 2006 11:15 ET

OnRequest Images Introduces Industry's First OnBrand Photography Assessment Service

OnRequest ImageScore™ Arms Brand Marketers With Quantitative Analytics to Measure Quality and Alignment of Brand Imagery

SEATTLE, WA -- (MARKET WIRE) -- June 5, 2006 -- OnRequest Images, the world's leading provider of OnBrand custom photography, today announced the availability of OnRequest ImageScore™, a first of its kind image assessment service designed for marketers seeking more actionable ways to improve the quality and alignment of their brand photography. The OnRequest ImageScore service provides brand conscious companies with a set of quantitative analytics that help determine a baseline score by which to measure whether their imagery is "on-brand." OnRequest ImageScore is the first diagnostic brand image service designed to provide companies with a practical methodology to objectively evaluate their imagery as it relates to their brand.

"Customers need a way to measure how their imagery stacks up against others in their industry, the level of quality, and whether or not their imagery is OnBrand," said David Norris, Chairman and CEO of OnRequest Images. "OnRequest ImageScore provides a complete solution that scores your imagery and graphically presents the results so management can easily understand what is working and what is broken."

There are three core areas in which the OnRequest ImageScore service will focus its diagnostic services:

1. Quality of Photography -- OnRequest Images will review a core set of
   representative images and score them according to a pre-defined set
   of criteria.
2. Brand Alignment -- Leveraging a company's existing brand standards,
   OnRequest Images' brand imagery specialists will perform a
   comprehensive brand alignment audit to gauge how well aligned
   their imagery is with each brands' desired look and feel.
3. Corporate Compliance -- Every business has corporate standards and
   the imagery used to be the external face for their brands should
   be in compliance with those standards.
OnRequest ImageScore clients will receive a customized report that details the scoring and analysis of how their imagery complements their brand and the steps they need to take to improve their image score. More information can be found at or by calling 877-202-5025.

About OnRequest Images

OnRequest Images is the world's leading provider of OnBrand, custom imagery that enables leading marketers to build stronger brands by using custom imagery, shot to specifications, while lowering image costs. Leveraging its pioneering OnRequest OnPro™ platform, the company provides a total production and management solution for custom imagery with its global network of more than 1,600 world-class photographers, comprehensive pre-and-post production services, web-based image management, licensing and rights management, and brand management consulting. OnRequest Images is headquartered in Seattle, with offices in New York, Chicago, Dallas, Denver, Los Angeles, Philadelphia, and San Francisco. For more information, call 877-202-5025 or visit

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