SOURCE: OnRequest Images

April 12, 2006 09:00 ET

OnRequest Images Introduces New Corporate Identity

Custom, OnBrand Imagery Pioneer Revamps Logo and Website to Better Serve Clients and Represent Photographers

SEATTLE, WA -- (MARKET WIRE) -- April 12, 2006 -- OnRequest Images, the world's leading provider of custom imagery, today launched a fresh, new corporate identity that personifies the company's commitment to being a total solution for OnBrand custom photography. The new logo, combining a modern "ON" mark with the OnRequest Images name, demonstrates the company's intense focus on providing OnBrand photography, on time, and on budget to their impressive roster of brand, marketing, and creative clients. To communicate its focus on leveraging custom imagery to build stronger brands, OnRequest Images also introduced a new tagline: "Custom Images. Stronger Brands."

"This new identity is clean, modern, and symbolizes OnRequest Images' strategic commitment to companies who want to identify and incorporate fresh, custom imagery into their own brand framework," said David Norris, chairman and CEO of OnRequest Images. "Forward looking corporations are taking a careful look at the imagery they use to visually express their brand and our goal is to make the OnRequest Images identity synonymous with stunning, OnBrand imagery. This refresh represents an important step in that direction."

In addition, OnRequest Images launched a new, refreshed website, that has been designed to help marketers discover new ways to support their brands with custom imagery. The newly re-designed site,, demonstrates to brand, marketing, and creative leaders how to strengthen their brands with custom imagery, more easily manage and distribute image assets, reduce brand photography costs, and reduce corporate liability on image licenses. The site also provides visitors with access to information on the company's enhanced product and service offerings:

OnRequest Custom Library™ -- OnRequest Custom Libraries enable brand and marketing leaders to build their brand by creating an all-original collection of fresh, OnBrand images to fully support corporate advertising and marketing needs with a simplified two-year unlimited use licensing model.

OnRequest Custom Stock™ -- OnRequest Custom Stock images are created to customer specifications by leading photographers at rights-managed stock prices, bringing fresh images to the customer in a matter of days.

OnRequest Custom Assignment™ -- OnRequest Custom Assignment services delivers corporate marketing teams and creative agencies the advantages of working with OnRequest Images' photographer network without any of the usual production hassles associated with traditional assignment photography.

OnRequest Image Manager™ -- OnRequest Image Manager is a comprehensive, web-based solution for creating, storing, managing, and distributing image assets.

The site also features portfolio highlights from some of the 1,600 world-class photographers in the company's global talent network as well as additional resources and information that will help brand marketers identify and implement strategies for building their own custom image libraries to enhance their branding objectives.

About OnRequest Images

OnRequest Images is the world's leading provider of OnBrand, custom imagery that enables leading marketers to build stronger brands by using custom imagery, shot to specifications, while lowering image costs. Leveraging its pioneering OnRequest OnPro™ platform, the company provides a total production and management solution for custom imagery with its global network of more than 1,600 world-class photographers, comprehensive pre-and-post production services, web-based image management, licensing and rights management, and brand management consulting. OnRequest Images headquartered in Seattle, with offices in New York, Chicago, Dallas, Los Angeles, San Francisco and Denver. For more information, call 877-202-5025 or visit

Contact Information

  • Press Contact:
    Robert Nachbar
    PR Director
    Email Contact