SOURCE: OnRequest Images

May 03, 2006 11:00 ET

OnRequest Images Releases World's Fastest and Most Advanced Photography Production Platform

OnRequest OnPro™ Streamlines and Automates the Complex Processes of Model Casting, Photographer Selection, Production Workflow and Management of OnBrand Imagery

SEATTLE, WA -- (MARKET WIRE) -- May 3, 2006 -- OnRequest Images, the world's leading provider of OnBrand custom imagery, today released the most advanced version yet of OnRequest OnPro™, its patent-pending custom photography production platform, delivering a robust set of work tools that enable brands to create, process, manage, and store collections of OnBrand images more quickly and efficiently. OnRequest OnPro is the industry's only fully automated, web-based production platform available to time-crunched brand marketers who require fresh and compelling imagery to build their brand. Some of the advanced features of OnRequest OnPro include a fully integrated model casting system that ensures the right talent is quickly secured for each shoot, a powerful and flexible photographer selection tool set, a robust production workflow to manage every step of the production process, and a fully integrated, web-hosted image management solution, all of which serve to vastly accelerate the production of OnBrand imagery.

"With these powerful new features, OnRequest OnPro has become the most powerful production platform in the industry," said David Norris, Chairman and CEO of OnRequest Images. "These features allow us to create custom, OnBrand imagery faster and with higher quality for our clients, while providing a solution that works for most clients' budgets."

OnRequest OnPro streamlines the entire custom image production process, from essential pre-production planning tasks through the myriad complexities of post-production and rights management. OnRequest OnPro enables marketing and creative teams to more efficiently collaborate with the photographers and producers who are bringing their ideas to life. A few of the enhanced key features of OnRequest OnPro include:

--  OnRequest InstaCast™ Model Selection -- Identifying the right
    talent is just a few clicks away with OnRequest InstaCast, the proprietary
    online casting tool that is integrated directly into OnRequest OnPro. In
    addition to providing instant access to a world-wide pool of models
    covering practically every age and demographic, OnRequest InstaCast enables
    users to quickly categorize models according to a variety of criteria, all
    with the goal of further reducing the pre-production cycle.
--  Photographer Selection -- Selecting the right photographer for each
    project is an essential yet time-consuming endeavor, especially for multi-
    location projects that require numerous photographers with a similar style.
    Leveraging its large, global network of photographers, OnRequest OnPro
    helps producers to more quickly identify the most appropriate
    photographers, allowing them to search and select according to a variety of
    criteria, including photographer styles, skill sets and historical ratings,
    empowering clients to meet aggressive deadlines without compromising
    production quality.
--  Robust Workflow System -- The patent-pending technology that drives
    OnRequest OnPro supports a timeline-driven workflow system that manages
    every stage of the production process. This comprehensive "concept-to-
    license" approach guarantees that all custom photography projects are
    actively managed and prioritized according to client specifications.
    Lightbox sharing tools ensure that the client, producers, and photographers
    can easily collaborate to expedite delivery of custom imagery, regardless
    of where they are physically located.
--  OnRequest Image Manager™ -- OnRequest Image Manager represents a
    core component of OnRequest OnPro, ensuring that all image assets are
    managed and shared in a secure and reliable fully hosted facility.

A recently completed, multi-location shoot for a major financial services company illustrates the efficiency and scope of the OnRequest OnPro system. Leveraging the OnRequest OnPro production platform, OnRequest Images was able to compress the production cycle by weeks by quickly querying its global photographer and model networks to identify the appropriate shooters and talent for the assignment. Likewise, using the integrated image needs assessment process, OnRequest Images was able to translate the client's brand standards into an OnBrand Photography Guide and deliver nearly 700 brand-specific images in just one week.

About OnRequest Images

OnRequest Images is the world's leading provider of OnBrand, custom imagery that enables leading marketers to build stronger brands by using custom imagery, shot to specifications, while lowering image costs. Leveraging its pioneering OnRequest OnPro platform, the company provides a total production and management solution for custom imagery with its global network of more than 1,600 world-class photographers, comprehensive pre-and-post production services, web-based image management, licensing and rights management, and brand management consulting. OnRequest Images headquartered in Seattle, with offices in New York, Chicago, Dallas, Los Angeles, San Francisco and Denver. For more information, call 877-202-5025 or visit

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