Leger Marketing

Leger Marketing

March 23, 2006 04:00 ET

Ontario Liberals (34%) Lose Lead, Tied with PCs (34%)

Half (50%) of Ontarians say Time for a Change of Government, Compared to 34% who say Liberals should be Re-Elected and 16% who are Unsure Attention: Assignment Editor, News Editor, Government/Political Affairs Editor TORONTO, ONTARIO--(CCNMatthews - March 23, 2006) - Representing the fourth consecutive drop in voter support for Ontario's governing Liberals since October 2005, the Grits (34%; -3 since February 2006) have lost their lead over the Tories (34%; +1). With a budget speech in the offing, the two provincial parties are tied among decided voters at 34% in the poll. Also, the NDP (20%; -1) and Other Parties (12%; +3) post relatively strong showings. This new Leger Marketing poll yields a 9-point decline for the Liberals since October 2005 (43%), and the poorest showing for the provincial government since the research firm began regular provincial vote intent polling in September 2004.

Moreover, when asked to indicate which viewpoint best represents their own perspective on the upcoming provincial election in October 2007, half (50%) of Ontarians feel that "it is time for a change of government in Ontario, and that a different provincial party should be voted into power". Conversely, only 34% feel that "it is not time for a change in government in Ontario, and that the provincial Liberal Party should be re-elected". Notably, 16% are unsure of their opinion in this regard.

Craig Worden, Associate Vice President of Public Affairs for Leger Marketing, provided the following thoughts on these findings: "A year and a half away from the next election, this government is struggling to take root with voters. Despite little scandal or controversy, a relatively large proportion of the public is uncertain about their stewardship."

From March 8 to 15, 2006, Leger Marketing - the Canadian representative of the Gallup International Association - conducted telephone interviews among a randomly selected, representative sample of 1,000 adult Ontarians. The margin of error for the total sample is +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to the most current regional, gender, and age Census data to ensure a sample representative of the entire adult population of the province. The total Decided Voters sample (n=829) has an associated margin of error of +/- 3.4%, 19 times out of 20. Any discrepancies between totals due to rounding.

Founded in 1986, Leger Marketing is the largest independent full-service research firm in Canada, with more than 500 employees spread over its offices in Toronto, Montreal, Calgary, Edmonton, Winnipeg, Quebec City, New York City, Casablanca, and Shanghai. Leger conducts quantitative and qualitative research on behalf of an extensive array of public and private sector clients on a local, national, and global scale. /For further information: Full, detailed release - with regional results and trending since September 2004 - available on our website: www.legermarketing.com/ IN: POLITICS, SOCIAL

Contact Information

  • Craig Worden, Associate Vice President, Public Affairs, Leger Marketing
    Primary Phone: 416-815-0330 ext. 105
    E-mail: cworden@legermarketing.com