SOURCE: Ontario Lung Association

Ontario Lung Association

January 18, 2016 14:11 ET

Ontario Lung Association and Mad Science "Slime" Tobacco Use During National Non-Smoking Week

Launch of Be Tobacco Free, a New Workshop Series for Grade 4s

HAMILTON, ON--(Marketwired - January 18, 2016) - The Ontario Lung Association is teaming up with Mad Science of Hamilton & Kitchener to launch Be Tobacco Free -- an exciting and entertaining educational experience that will help children to understand the hazards and harmful impacts of tobacco use.

"Dynamic science workshops offer a great opportunity to educate children in a fun and interactive way," said George Habib, president and CEO, Ontario Lung Association. "We are excited to partner with Mad Science to reach Ontario children with the very important message to Be Tobacco Free."

Be Tobacco Free is a one hour interactive program for children in Grade 4, which illustrates all of tobacco's negative impacts. Through a hands-on, exciting, educational and entertaining in-class workshop, children will learn about the unpleasant and unhealthy aspects of tobacco use.

"Mad Science believes in sparking the imagination and curiosity of children everywhere," said Mark Dangel, Mad Science of Hamilton & Kitchener, Owner. "This partnership with the Ontario Lung Association will give us the opportunity to reach many children in Ontario with this incredibly important workshop."

Despite lower prevalence rates, tobacco use remains a significant issue in Ontario. It is linked to approximately 13,000 avoidable premature deaths annually and is a major cause of chronic obstructive pulmonary disease (COPD), lung cancer, and many other cancers. 

"We must continue to educate our children on the dangers of tobacco use," said Habib. "It's a powerful addiction that is very difficult to break. The stronger the impact we can have with children at this age, the less likely they will experiment with and possibly become addicted to tobacco later on. Today's children have the potential to become a tobacco-free generation."

The fact-filled workshop will educate children about "the science behind tobacco usage." The sessions illustrate the effects that smoking can have on your body through memorable hands-on activities. One activity involves the creation of "Tobacco Slime" to demonstrate what happens to healthy cilia (hair-like fibres in the lungs that brush out toxins) when they come into contact with tobacco smoke. As a bonus, kids will get to make their own slime to take home.

Following today's launch, the Be Tobacco Free workshop series will be rolled out to other schools in south west Ontario.

About Mad Science

Mad Science is a leading science enrichment provider. We bring science & fun together to Spark Imaginative Learning! We deliver unique, hands-on science experiences for children that are as entertaining as they are educational. Our highly trained, professional Presenters, equipped with awe inspiring gear will be sure to please any crowd! Our science programming is best for children from junior kindergarten through grade six and can happen in a variety of different venues. We work with schools, libraries, daycares, summer camp providers, large & small companies, malls, event planners & families.

About the Ontario Lung Association
The Lung Association is a registered charity that assists, educates and empowers individuals living with or caring for others with lung disease. The Lung Association provides programs and services to the more than 2.4 million Ontarians with lung disease, including more than 570,000 children with asthma. Through these programs and services, and by investing in research and advocating for improved policies on lung health, The Lung Association is committed to helping all Ontarians breathe easier. Information about lung health issues is available through the Lung Health Information Line 1-888-344-LUNG (5864) or at

The following files are available for download:

Photo Caption: Prof. Pete Reedish of Mad Science conducts a blood-volume demonstration during the Be Tobacco Free workshop. (Photo: Kait Wallace)

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