OnTrace Agri-food Traceability Inc.

OnTrace Agri-food Traceability Inc.

April 24, 2007 10:54 ET

OnTrace Debuts as Ontario's Food Traceability Agency

GUELPH, ONTARIO--(CCNMatthews - April 24, 2007) - Introducing OnTrace Agri-food Traceability Inc. ("OnTrace"), the newly formed, industry-led not-for-profit corporation that will have a leadership role for agriculture and agri-food traceability programs and initiatives in the Province of Ontario.

Traceability has gained global acceptance and credibility as a fundamental tool for the management of agriculture and animal health emergencies. Traceability has become an essential component for addressing trade issues and for supporting credence attribute claims. Traceability is seen as a critical enabler for the vitality and viability of the agriculture and agri-food industry, so dependent upon buyer and consumer confidence in the safety and quality of its products.

"OnTrace was created to lead food traceability information systems and services and related management solutions," said Brian Sterling, Chief Executive Officer, OnTrace. "Our goal is to deliver traceability solutions that will enable the agriculture and agri-food industry in Ontario to become more innovative and competitive. We also want to strengthen the capacity of industry and government to respond to emergencies related to agriculture and agri-food welfare and public safety. As such, OnTrace will link together information from other responsible organizations in forming an agri-food traceability system."

Ontario Agri-food Premises Registry (OAPR)

OnTrace's first major initiative will be the Ontario Agri-food Premises Registry. OnTrace has been asked to deliver an infrastructure for premise identification by December 2007, in support of the Ontario Government's commitment to a national traceability framework. The OAPR will be unique, cutting across all agriculture and agri-food commodities. In order to accommodate this project in such a tight timeframe, it is important to emphasize that OnTrace is not redoing or overriding others' efforts; rather, it is taking a cooperative approach with partners to find solutions that minimize cost and the duplication of information to deliver results quickly.

The OARP project is being conducted in a consultative fashion with industry and government partners. OnTrace will leverage existing traceability solutions in Ontario and elsewhere to build a multi-stakeholder approach to traceability. The purpose will be to deliver information to industry customers and government authorities in response to four important areas:

- Capitalizing on innovative business opportunities where verifiable information helps support label claims and accelerate market access,

- Increasing supply chain efficiencies for producers and other value chain participants;

- Reducing or mitigating the cost and negative implications of recalls; and

- Strengthening the province's capacity to plan for and respond to emergency-type situations.

OnTrace & Traceability

There are three fundamental pillars to traceability:

- Knowing what the product is;

- Knowing where it is;

- Knowing when it moves to another location.

OnTrace will deliver effective traceability programs that build on these pillars. In addition to the Ontario Agri-food Premises Registry, OnTrace will support a provincial strategy that will link into the proposed National Agriculture and Food Traceability System as referenced at the June 2006 Federal-Provincial-Territorial Agriculture Ministers' conference.

OnTrace offices are located at: 660 Speedvale Avenue West, Suite 300, Guelph ON N1K 1E5. Their contact coordinates are: phone 519.766.9292, fax 519.766-1313. For the OnTrace media kit and further information visit: www.ontraceagrifood.com.

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