February 22, 2011 11:18 ET

OnTraceability 2011

Bring Your Voice to a Forum on the Future of Traceability in Canada

GUELPH, ONTARIO--(Marketwire - Feb. 22, 2011) - OnTrace Agri-Food Traceability (OnTrace) today announced its OnTraceability 2011 conference, a day-long industry event that will focus on the future of food traceability in Canada. The conference will take place Thursday, April 7, 2011 at the Cambridge Hotel and Conference Centre in Cambridge, Ontario.

"We're very excited about OnTraceability 2011. We have an exceptionally strong roster of speakers and we also really want to hear from all agriculture and food stakeholders who have their own opinions about traceability," explained Brian Sterling, CEO of OnTrace.

"With the recent passage of The Food Safety Modernization Act in the US and the fact that in 2009, Canadian agriculture Ministers committed to a comprehensive national traceability system for livestock and poultry by the end of 2011, we think now is a critical time for the entire food system – farmers to consumers – to discuss how exactly this is going to happen. We want and expect a lively and provocative dialogue."

The day will have two sessions. The morning presentations include:

  • Dr. David Acheson (US), Managing Director of Leavitt Partners. Dr. Acheson is the former Assistant Commissioner of Foods at the FDA and will speak about the new US "The Food Safety Modernization Act", and what it means for both US and Canadian producers and processors.

  • Colleen Barnes, Executive Director, Domestic Policy at the Canadian Food Inspection Agency, will update the audience on the status of Canada's federal traceability legislation and what it means to industry stakeholders.

  • Nick Albu, Director of Technology, will introduce OnTrace's newest traceability software service that enables an entire food system and its participants to securely share, communicate and verify data about food at every step from farm gate to dinner plate.

  • Toronto-based chef, Jamie Kennedy a prominent leader in Canada's culinary scene, will deliver the final morning keynote speech. Mr. Kennedy was named a member of the Order of Canada in January 2011, for his promotion of local, organically grown food.

The afternoon will feature an interactive panel-audience forum moderated by David Imrie of CTV's Ag News. Panel participants confirmed (as of this release), include:

  • Dr. David Acheson (see above), Managing Director of Leavitt Partners
  • Susie Miller, Director General, Industry Services Branch, Agriculture & Agri-food Canada
  • Bruce Saunders, Vice Chair, OnTrace and Past Chair of Dairy Farmers of Ontario
  • Dr. David Sparling, Professor and Chair of Agri-Food Innovation and Regulation Chair, at the Richard Ivey School of Business

Two other panelists have yet to be confirmed and will come from the retail and processing sectors.

David McInnes, President and Chief Executive Officer of the Canadian Agri-Food Policy Institute (CAPI) will close the day's proceedings with a keynote on Canada's food policy imperatives and the implications of a national agriculture and food traceability system.

Registration for OnTraceability 2011 is available online at www.ontrace.ca where you can also find full details on the conference.


OnTrace is the industry-led not-for-profit corporation created to lead food traceability programs and initiatives in the province of Ontario.

OnTrace's goals are: to deliver traceability solutions that will enable the agriculture and agri-food industry in Ontario to become more innovative and competitive and; to strengthen the capacity of industry and government to respond to emergencies related to agriculture and agri-food welfare and public safety.

OnTrace is located at: 1030 Gordon Street, Suite 202, Guelph, ON N1G 4X5. Their contact coordinates are: phone 519.766.9292; fax 519.766.1313. For further information, visit: www.ontrace.ca.

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