November 19, 2014 09:00 ET

OOHLALA Reaches More Than 1 Million Students and Generates Over $1 Million in Revenue in Only 11 Months

To Combat High Dropout Rates, OOHLALA Is an App That Serves as a Personal Smart Assistant That Provides Students the Tools They Need to Succeed Educationally and Socially

SAN FRANCISO, CA--(Marketwired - Nov 19, 2014) - OOHLALA, the leading mobile platform for student engagement, today announced that is has reached over 1 million students and generated over $1 million in revenue in just 11 months. OOHLALA is an app that serves as a personal smart assistant that provides students the tools they need to succeed educationally and socially. The app has caught the attention of some of the nation's prominent colleges and has been deployed by over 100 higher education institutions and 400 campus organizations in 5 countries.

The stakes are high. According to the American Dream 2.0 report, 46 percent of students that enter college fail to graduate within 6 years. To combat these high dropout rates, OOHLALA provides an app that uses smart algorithms, alerts and self-regulation tools that provide a personalized experience to students. The app can even go as far as waking students for class and guiding them to their classroom via GPS. After class, students can access relevant campus content such as events and career workshops.

OOHLALA encourages on-campus communication and engagement inside a private school network. For example, Texas A&M at Galveston has witnessed a high success rate of engagement through OOHLALA -- even among new students that had not yet stepped on campus. Incoming freshmen had the opportunity to use the app to ask questions about the campus, dorm life and essentials for the day-to-day. A connected community was born, as upper classmen took to the forums and addressed questions from other students, took pictures of dorm rooms and even went as far as to connect with various departments to address freshman concerns. This helped a new group of students feel welcome and part of their new community. As a result, 80 percent of students engaged with the community established by OOHLALA through comments and posts while 68 percent discovered one or more social connections after registration.

"OOHLALA solves real student issues by putting students first throughout the experience," said Joe Hoff, Associate Director, Texas A&M at Galveston. "With the platform, we were able to ease the transition of first-year students and engage students by making it easier than ever to connect with their peers and campus services. OOHLALA provides the perfect platform to help engage our students and set them up for success throughout their college careers."

OOHLALA also allows campus administrators to connect with students and manage information, such as academic calendars, tuition deadlines, add/drop, registration and sending out real-time reminders and alerts. Using the app, administrators can even launch augmented reality games and showcase the importance of campus locations through an interactive virtual tour. The analytics platform allows administrators to collect real-time insights on student behavior and build reports to improve efficiency and program effectiveness.

OOHLALA has also received support from numerous industry influencers who serve as advisors for the company, including Saad Rizvi, senior vice president efficacy at Pearson; Siegfried Behrens, former GM for Microsoft Education and former president of Global Sales for Blackboard; and Sam Haffar, founding team member at Chegg and former CMO of Kno Inc.

"OOHLALA is built around empowering students to change and improve their own habits and outcomes," said Danial Jameel co-founder of OOHLALA. "College can be an overwhelming experience with 80 percent of a student's time spent outside of the classroom. OOHLALA works to provide students with an engaging experience from the get go so they can really connect with their institutions. For universities and colleges, our app improves collegiate life and provides support to students with a personalized tool to manage their academic and campus life."

OOHLALA is the leading mobile platform for student engagement that was created for students, by a team of recent grads that consists of student leaders, education researchers and engineers. Its highly engaging and interactive mobile app engages students with their school and surrounding community as a whole.

OOHLALA is currently deployed in over 100 institutions in 5 countries with a reach of over one million students and 400 campus organizations.

For more information, please visit:

Contact Information

  • PR Contact:
    Katie Blair
    Vantage PR for OOHLALA
    407-767-0452 x 229
    Email Contact