SOURCE: Oomba, Inc.

October 01, 2013 08:30 ET

Oomba Inc. Teams Up With AllDigital and Rhythm Interactive to Deliver, a Live Streaming Platform for Sports and Games

IRVINE, CA--(Marketwired - October 01, 2013) - Oomba Inc. ("Oomba"), a leader in tournament management, announced that it has partnered with AllDigital and Rhythm Interactive to provide the technology and design for, a live streaming platform for the broadcast of tournaments and events. gives tournament organizers an easy-to-use platform for the high quality broadcast of events both live and in playback. Millions of players and fans, of sporting and game events that have not made it onto television, would be able to watch their events streamed live to their mobile devices and personal computers. will be integrated with Oomba's tournament management social network that launches early next year.

Understanding that streaming video of events and tournaments will be an integral part of both and, CEO Michael Williams saw the combination of AllDigital and Rhythm Interactive as the ideal team. "We have worked with members of each of these talented teams in the past and knew that they could not only provide the combination of technology and design, but could also handle our expectations in regards to scale and performance," said Williams.

Tim Napoleon, Chief Strategist of AllDigital said, "With Oomba you have the potential for millions of users to simultaneously broadcast, view and interact with live and on-demand video. We are very excited to showcase our platform with what we believe will become the ultimate digital experience for coaches, players and tournament organizers across the globe."

Having tackled the video aspect of their platform, Oomba only had to look across the street to find their interactive design partner -- Rhythm Interactive. Rhythm is creating an engaging user experience for the Oomba community by designing and building an immersive and effective platform and enhancing the brand experience via consistent design of all online web properties, social channels and traditional marketing elements.

"Oomba has a fantastic concept and model for an online social network geared towards sports aficionados. All of us at Rhythm are excited to be involved with this fast-moving start-up and we see great things in store with our partnership with Oomba," said Rhythm Interactive CEO Craig Cooke.

Oomba will kick start their launch in the coming months with streaming video content on which will then be followed by the rollout of their specialized social network.

About Oomba:

Oomba, Inc. is a specialized social media company that is creating an interactive social network for tournaments, leagues and teams. Oomba revolutionizes how people organize sports and games by melding software as a service with a social network. Based in Irvine, CA, the Company was founded by Michael Williams, CEO, founder of Planetwide Games and Tremor Entertainment. Aiding Williams in the creative development of Oomba is co-founder and visionary, Nolan Bushnell, famed video game developer and founder of both Atari and Chuck E. Cheese restaurants. For more information on Oomba, Inc. visit

About AllDigital:

AllDigital's unified digital broadcasting platform branded as AllDigital Cloud provides a scalable, flexible and secure architecture where various types of digital media (live events, video-on-demand, digital services and applications) can reach a global audience across mobile, desktop and digital televisions. We also provide related integration services including maintenance, service and support to power global deployments of digital media services. For more information on AllDigital, visit

About Rhythm Interactive, Inc.:

With offices in Irvine, Calif. and New York, Rhythm Interactive is an integrated marketing agency specializing in digital interactive media. Rhythm Interactive combines sophisticated strategy, interaction design and elegant technology to create effective brand experiences for clients. Through their R-i5 Process Framework, Rhythm Interactive develops innovative solutions that achieve business goals and engage users while creating a closed-loop system from which to measure ROI. Facebook: Twitter: @rinteractive LinkedIn:

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