SOURCE: Ooyala



September 15, 2015 00:01 ET

Ooyala and joiz Team Up to Enable Media Companies to Better Monetize Audiences

joiz Chooses Ooyala for Complete Video and Advertising Solutions to Power Social TV Channels

SANTA CLARA, CA and ZURICH, SWITZERLAND--(Marketwired - Sep 15, 2015) - Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, announces a strategic partnership with joiz, the creators of a groundbreaking community marketing and social TV platform, to provide third parties powerful video, interactive and analytics technologies.

Additionally, Ooyala is now powering video and advertising solutions for two social TV channels, joiz Switzerland and joiz Germany, operated by joiz Group. joiz uses Ooyala's video and ad tech offerings including end-to-end video management, delivery, analytics and ad serving capabilities. With this technology, the channels can further build, maintain and monetize audiences with personalized content recommendations and drive higher CPMs across their inventory, giving a clear data-driven strategy that leads directly to increased revenue. joiz Group will put to use the full video and ad tech suite of Ooyala, inclusive of Ooyala IQ, its new award winning analytics platform, Ooyala Discovery for content recommendations and personalization, and its ad management platform, Ooyala Pulse.

The strategic partnership provides media companies with a wide range of complementary services to increase viewer engagement, build stronger communities, enhance big data strategies and better monetize audiences. Ooyala's comprehensive suite of offerings includes one of the world's largest premium video platforms and a leading ad serving solution. Built with superior analytics, Ooyala helps broadcasters, operators, media companies and brands build more engaged and profitable audiences, monetizing video and TV with personalized, interactive experiences across any screen.

Based in Switzerland, joiz makes third-party TV experiences more interactive through its joiz Global division, turning viewers into consumers and loyal customers. With its award-winning community marketing platform, analytics, gamification capabilities, loyalty programs, e-commerce and social TV capabilities, joiz boosts audience retention and ad campaign revenues through its cloud-based solution.

"At Ooyala and joiz, our strategic visions are clearly aligned," says Alexander Mazzara, co-founder and chief executive officer of joiz Group. "Together, we can offer media companies an array of video, community marketing and analytics technologies, maximizing their power to monetize audiences and embrace smart data."

"joiz is a company that really understands the massive opportunities of advanced video technologies and is actively forging relationships with new partners," says Rags Gupta, general manager of EMEA for Ooyala. "We're ideally placed to join forces and create something truly compelling for broadcasters."

About joiz Group:
Founded in 2010, joiz Group is comprised of the joiz-branded entertainment TV channels in Switzerland and Germany and joiz Global, which provides its proprietary technology to third parties. joiz Global delivers innovative community marketing solutions, collecting and converting data into value for enterprises worldwide. The joiz Global platform unites TV, online and mobile to increase and enhance consumer interaction, motivating viewers to become highly engaged users. The cloud-based solution transforms audience interactions into behavioral data, creating invaluable advertising and cross-selling opportunities. joiz Global enables customers to optimize and monetize their products, offers and services for audiences in whole new ways. Headquartered in Zürich, further information about the company can be found by visiting

About Ooyala:
Ooyala helps deliver content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala's comprehensive suite of offerings includes one of the world's largest premium video platforms and a leading ad serving solution. Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers success, Ooyala's industry-leading end-to-end solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profitable audiences, and monetize video and TV with personalized, interactive experiences across any screen.

ESPN, Univision, Sky Sports (U.K.), Foxtel (Australia), NBCUniversal, RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), Star India (India) and STV (U.K.): these are just a few of the hundreds of broadcasters and media companies who choose Ooyala.

Headquartered in Silicon Valley, Ooyala has offices in New York, London, Stockholm, Sydney, Tokyo, Singapore and Guadalajara, and sales operations in dozens of other countries across the globe. For more information, visit

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