SOURCE: Ooyala

September 05, 2013 12:00 ET

Ooyala Drives Increased Views and Revenue, Survey Shows

Adds Top Broadcasters and Media Companies to Its Roster

MOUNTAIN VIEW, CA--(Marketwired - Sep 5, 2013) - Ooyala, the leading innovator in premium video publishing, analytics and monetization today released the results of a survey that revealed many of its customers were able to increase views and revenue using Ooyala video technology. Two thirds of surveyed customers, when asked about video views, responded that they saw views increase 30-40 percent or more with Ooyala. In addition, customers responding to a question about revenue generation revealed revenue increases from 10 percent to as high as 50 percent.

The survey, validated by TechValidate, a third-party research organization, included more than 50 Ooyala customers ranging from large media and entertainment companies to leading brands.

"This survey proves that data can drive dollars and measuring performance using streaming video analytics is more important than ever," said Jay Fulcher, president and CEO of Ooyala. "We're pleased to see this tremendous validation from our customers who are realizing the benefits of partnering with Ooyala."

The survey also found that:

  • More than a third of customers responding saw an increase of 50 percent or more in video views since implementing Ooyala video solutions.
  • Delivering video to all devices (92 percent) and getting existing audiences to watch more (76 percent) were the top two goals for video initiatives.
  • Cross-device delivery was the number one reason why customers choose Ooyala.
  • According to responding customers, Ooyala ranks better than the competition in cross-device delivery, insights and analytics, and discovery and recommendations.

Today, Ooyala is powering video for some of the largest and most innovative media companies in the world -- from ESPN to VICE and Fairfax Media. In addition, Ooyala is now powering all of the video for both the desktop and mobile web for Comedy Central's CC:Stand-Up Direct, helping Shine Australia deliver The Voice Australia digitally live and on-demand, and powering video for Bonnier Corporation's iconic titles such as American Photo, Popular Science and Field & Stream.

Ooyala's advanced video analytics platform tracks viewer behavior in real time, across a global footprint of nearly 200 million unique viewers. Processing 2 billion analytics events each day to track engagement, content and advertising trends, Ooyala delivers actionable insights that enable customers to increase viewership and grow revenue with IP-delivered video.

About Ooyala
Ooyala delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala's integrated suite of technologies and services gives content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.

Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Miramax, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information, visit

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