Ooyala Powers BFI Player for British Film Institute

LONDON, UNITED KINGDOM and MOUNTAIN VIEW, CA--(Marketwired - Oct 15, 2013) - Ooyala, a leading innovator in multi-screen video streaming and analytics, today announced it is powering the BFI (British Film Institute) online video player, enabling the British public to access hundreds of hours of film content and watch it on the BFI Player, its new video on demand service. The BFI Player launched in conjunction with the opening of the 57th BFI London Film Festival this month, including behind the scenes and red carpet footage of the Festival alongside a whole range of contemporary and classic films.

The service extends the BFI's reach across the UK. Using Ooyala's video streaming, real-time content discovery and analytics platform, the BFI gains access to detailed audience data and deeper insight into how users are watching the content, whether it be on a desktop, mobile, tablet or connected TV, and provides targeted content recommendations based on the audience's consumption of BFI content.

Edward Humphrey, Digital Director, BFI, said: "Through our new BFI Player and our partnership with Ooyala, we are making our films available to more people, in more ways than ever before. Our rich film heritage can now be celebrated and enjoyed everywhere and this kind of access will help us grow our audience and deepen the appreciation of British film-making."

Neil Berry, Ooyala VP EMEA, commented: "Accessing premium content on demand on mobile devices and connected TVs is a fast-growing trend. Our latest Global Video Index found that the share of tablet and mobile video grew ten times in the past two years -- and nearly a third of total tablet viewing time was spent with content running more than one hour long. Ooyala's service for the BFI will ensure that audiences all over the UK can watch the BFI film content wherever and whenever they want."

About Ooyala
Ooyala delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala's integrated suite of technologies and services gives content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.

Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information, visit www.ooyala.com.

About the BFI
The BFI is the lead body for film in the UK with the ambition to create a flourishing film environment in which innovation, opportunity and creativity can thrive by:

• Connecting audiences to the widest choice of British and World cinema
• Preserving and restoring the most significant film collection in the world for today and future generations
• Championing emerging and world class film makers in the UK
• Investing in creative, distinctive and entertaining work
• Promoting British film and talent to the world
• Growing the next generation of film makers and audiences