SOURCE: Hook Mobile, Inc.

April 22, 2008 12:34 ET

Open Mobile API Delivers Photos, Videos From Social Networks to Phones

Hook Mobile's API Provides Web 2.0 Developers Mobile Delivery and Monetization

SAN FRANCISCO, CA--(Marketwire - April 22, 2008) - Hook Mobile today announced the availability of its MobileHook API for Web 2.0 application developers to push multimedia, including photos, video, audio, and slideshows, from social networking applications to mobile phones. This API provides open access into Hook Mobile's MAX 2.0 platform that provides Multimedia Messaging (MMS) delivery into wireless carrier networks, with the potential to reach nearly 200 million phones in the US and Canada.

"We are embracing the openness of social media, offering our APIs to application developers so they can push the user experience out to mobile phones," said Terry Hsiao, CEO of Hook Mobile. "It will add a level of immediacy and intimacy not easily achieved in social applications, and the result is an experience that leverages the core multimedia assets of the application while un-tethering users from the desktop."

Hook Mobile's REST-based API removes the complex layers of application integration, media transcoding, wireless carrier approval and message delivery that previously made it nearly impossible for application developers to use MMS. Hook provides access to the MAX 2.0 platform for seamless mobile delivery across an endless variety of device types, media formats, diverse carrier network connections and user handset capabilities. In addition, the "mobile tab" code base can be integrated into any website, application or widget, standardizing the registration, cancellation, and terms and conditions for all applications.

Several beta customers are singing Hook's praises:

      "We're constantly searching for ways to improve the customer's
      experience on our products, and Hook Mobile's API is a fresh approach
      to doing just that by pushing the media all the way to their mobile
      phone," added Vikas Gupta CEO of Jambool, a leading developer of
      widgets on social networks.

      "Integrating with the Hook Mobile API was very straightforward,"
      commented Naveed Ihsanullah of Thought Labs. "We were easily able
      to add mobile functionality into our existing code making our vision
      for Pic2Phone a reality."

      "Mobile has been a tough nut for Facedouble -- for 2 years, no
      aggregator or carrier was able to provide us with the tools (or
      technical competence) we needed to succeed: 2 way MMS across
      carriers, resizing of content to fit the target phone, flexible
      billing, slideshows, good reporting; Hook Mobile's MAX 2.0 platform
      does all these things. Bravo!" said Alex Shah Founder of Facedouble.

MAX 2.0 is the first open platform to connect application developers in social networks, such as Facebook, MySpace and Bebo, to mobile devices via MMS. With this platform, Hook Mobile enables the multitude of digital bits to be easily shared with family and friends -- connecting them to their mobile lifestyles and offering social media developers a direct path to untapped premium revenues.

ABOUT HOOK MOBILE

Hook Mobile is an MMS pioneer based in Vienna, VA, with offices in San Francisco and Shanghai. By utilizing MMS to extend social media, the company is unlocking billions of rich media files and providing a market catalyst allowing MMS to reach its full potential. MMS is the next generation of text messaging, which is allowing users to receive multimedia files including video, audio, images and slide shows on their mobile phones. In February, Hook Mobile was named by IDC as top 10 Emerging Mobile Player to Watch. Visit www.hookmobile.com.

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