Open Solutions, Inc.

May 17, 2011 11:54 ET

Open Solutions, Inc. Launches New Brand Developed by The BrainStorm Group

TORONTO, ONTARIO--(Marketwire - May 17, 2011) - Branding agency The BrainStorm Group recently launched a new brand strategy and visual identity for Connecticut-based Open Solutions, Inc.®, a leading innovator of core banking platforms for financial service providers across the United States, Canada and other international markets.

The new brand position, "There's Power in Community" reinforces the open architecture of the Open Solutions platform including the newly launched DNAcreator and DNAappstore. It also reflects the collaborative nature of Open Solution's client relationships.

The new visual identity includes an updated logo, complete brand architecture and messaging - bringing the new identity to life. It also features an iconic green "O" that brings the positioning to life through its usage across many communication mediums – including a new website.

The rebrand was launched at the 2011 Open Solutions client conference in Washington, DC, on Monday, May 2, 2011, in front of more than 1,200 attendees.

"The BrainStorm Group exceeded our expectations and created a positioning and brand identity that serves as a catalyst to our vision to become the largest global provider of technology solutions to the financial services industry," stated Open Solutions CMO David Mitchell. "The rebranding has been enthusiastically received by our employees and clients re-energizing our company at this pivotal time."

The BrainStorm Group was selected for the rebranding project after a competitive search process based on their proven branding process, creative approach, experience and team. The search process and oversight of the project was managed by Lovallo Communications Group LLC, Ridgefield, CT.

The BrainStorm Group

The BrainStorm Group is a branding and communications agency with clients across North America and Europe. Founded in 1992, The BrainStorm Group has built a reputation for delivering category altering branding and communications solutions for brands in the consumer and business to business categories. The BrainStorm Group's approach encompasses the full breadth of branding services including research, positioning and architecture, naming, messaging, corporate identity, digital branding, packaging, brand engagement, communications and advertising development.

"We bring new life to brands"

Open Solutions Inc.

Open Solutions Inc. offers a fully-featured strategic information management product platform that integrates core processing applications built on a single centralized Oracle relational database, with Internet banking, cash management, CRM/business intelligence, financial accounting and management tools, profitability tools, wealth management, imaging, digital documents, interactive voice response, technology services, HSAs, payments and loan origination solutions. Open Solutions' full suite of products and services allows banks, thrifts, credit unions and financial services providers in the United States, Canada and internationally to better compete in today's aggressive financial services marketplace, and expand and tap their trusted financial relationships, client affinity, community presence and personalized service.

For more information about Open Solutions, visit Open Solutions at www.opensolutions.com.

Open Solutions Inc. is a registered trademark of Open Solutions Inc. All other company and product names may be trademarks of their respective owners. Copyright 2011 Open Solutions Inc. All rights reserved.

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