SOURCE: Cutting Edge Information

September 11, 2007 07:28 ET

Open Study Now Available: Thought Leader Fair-Market Value

RESEARCH TRIANGLE PARK, NC--(Marketwire - September 11, 2007) - The latest study from pharmaceutical intelligence leader Cutting Edge Information is now accepting participants. "Pharmaceutical Thought Leader Management 2008" is designed to benchmark fair-market value compensation for thought leaders in 20 different therapeutic areas and for various activities. Participants can complete the survey at: http://www.cuttingedgeinfo.com/studies/PH106survey.asp#body.

Cutting Edge Information has extensive experience studying thought leader management and compensation. In 2006, the company published "Pharmaceutical Thought Leaders 2007: Determining Fair-Market Value and Measuring ROI," which included hourly rates for thought leader compensation, as well as additional fees for specific activities.

As part of an annual survey of fair-market values, Cutting Edge Information is studying thought leader compensation again in its new study. Along with benchmarking hourly rates, "Pharmaceutical Thought Leader Management 2008" will also compare additional fees for activities including:

--  Delivering a promotional speech
--  Delivering a scientific/educational speech
--  Chairing an advisory panel
--  Moderating an advisory panel
--  Participating in an advisory panel
--  Authoring a manuscript and abstract
    

Participation in the new study will be open until September 21, 2007.

"The initial study of thought leader fair-market value compensation was extremely successful," said Elio Evangelista, research team leader at Cutting Edge Information. "We designed the new study to deliver even more actionable findings with far more specific benchmarks."

Participation in the study will be kept confidential. In exchange for a completed survey, Cutting Edge Information will provide participants with free findings in late-October.

Important Study Information:

WHAT: Fair-market value (FMV) benchmarks for thought leaders of differing influence levels, broken down by their therapeutics areas and medical qualifications, spending and staffing trend data for thought leader management departments and MSL teams, strategic insights and best practices.

WHEN: Take a few minutes to complete the survey online now.

WHERE: Conveniently located online at http://www.cuttingedgeinfo.com/studies/PH106survey.asp#body

BENEFITS: Get FREE actionable study results that will help you:

--  Get up-to-date information on how companies determine fair-market
    value compensation
--  Develop pay schedules for thought leaders in 2008, accounting for
    their differing levels of influence, types of medical expertise and
    therapeutic areas
--  Benchmark thought leader management spending for your company against
    competitors
--  Determine the value of thought leader activities, such as speaking
    engagements, journal publications and advisory board participation
--  Structure and staff your MSL teams to communicate better with key
    opinion leaders
    

Contact Information