SOURCE: Aberdeen Group, a Harte-Hanks Company

April 19, 2007 11:10 ET

Open Systems Virtualization Is on Course for Stronger Adoption

Consolidation Is the Top Driver for Server Virtualization, While Reducing Data Center Complexity Is the Main Reason Customers Are Adopting Storage Virtualization

BOSTON, MA -- (MARKET WIRE) -- April 19, 2007 --Storage and server virtualization will likely be a defining technology in the coming year, as more customers are turning to virtualization to ease data center headaches such as the need to improve utilization rates, reduce complexity and manage costs, according to an end-user survey recently conducted by Aberdeen, a Harte-Hanks Company (NYSE: HHS).

Among the benchmark report's key findings is that 50% of the overall respondents either are evaluating or plan to adopt server virtualization, while 47% either are evaluating or plan to adopt storage virtualization within six to 18 months. Furthermore, results concluded that 31% of the overall respondents have deployed server virtualization and 28% have installed storage virtualization.

The benchmark report titled "Justifying the Cost of Uptime: Server and Storage Virtualization," reveals that best-in-class companies are slightly ahead of the curve in adopting server virtualization technologies compared to the industry average and laggards. "That scenario will change within the next three years as the research demonstrates that virtualization will have a healthy adoption rate as best-in-class, industry average and laggard companies will be more closely aligned in the percentage of implementations," says Sonia R. Lelii, a storage research analyst in Aberdeen's Information Management practice.

The research report was underwritten by Attune Systems, Egenera, InovaWave and LeftHand Networks. For a free copy of this report, please visit

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

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