SOURCE: OpenAmplify


May 19, 2010 08:00 ET

OpenAmplify Bolsters Leadership Position in Semantic Web With Additional Patents

New Patents in Natural Language Processing Strengthen OpenAmplify's Position at Forefront of Web 3.0 Innovation and Online Engagement

ANNAPOLIS, MD and LONDON--(Marketwire - May 19, 2010) -  OpenAmplify, the Semantic Web platform, has today been awarded its 13th and 14th patents in Natural Language Processing (NLP). The new patents, which reflect OpenAmplify's expertise and ongoing commitment to innovation, strengthen its position as the leading provider of semantic technology for companies wanting to enhance online engagement.

"Semantics is fundamental to both improving the user experience and the commercialization of the Web. Securing two additional patents underlines how the company is spearheading innovation in this area," commented Mark Redgrave, CEO, OpenAmplify. "Our unique web service has successfully taken NLP out of the lab and into real-world applications, transforming the way people engage with content and brands online."

The Semantic Web promises to deliver a much richer user experience and more intelligent Internet, based upon computers being able to understand the relationship between things without human intervention. Natural Language Processing technology, which provides computers with the ability to automatically understand the meaning of online content, is playing an integral role in the evolution of the Web.

OpenAmplify's technology provides unique semantic capabilities, such as the ability to analyse and understand all the topics, actions, emotions, engagement and intent expressed by users within text. By delivering ads based upon a full appreciation of the meaning of text, OpenAmplify automatically identifies highly relevant and engaging advertising opportunities, across trusted news sites as well as social networks, while protecting businesses from brand safety issues.

The web service provides digital media companies with the performance they need to automatically and instantly deliver a deep analysis of online content across hundreds of millions of conversations. Delivering a rich contextual and semantic analysis in XML form with sub-second response time, OpenAmplify is fast enough to support dynamic ad targeting and can easily be incorporated into campaign planning, execution and measurement.

"2010 will be recognized as the year that semantics took off. Agencies, brands and online publishers are starting to see firsthand how semantic technology can provide a much richer level of engagement with consumers. We are committed to reducing the obstacles to implementation, so that the benefits of semantics can be more easily realized. We have created a totally unique platform that will help transform the web, and we will continue to invest in protecting our difference," added Redgrave.

Delivered as a web service, and supported by a vibrant community of application developers, OpenAmplify's core NLP technology has been developed through over 20 years of research into applied computational linguistics and machine learning.

About OpenAmplify
OpenAmplify ( is a semantic web service that brings human understanding to content. Created by technology company Hapax, OpenAmplify uses patented Natural Language Processing technology, mimicking the human process of language understanding to identify the significant topics, brands, people, perspectives, emotions, intentions, actions and timescales contained in online text. The Web service returns the meaning in English-language content in usable and actionable data structures including XML and RDF, thereby enabling other solutions providers to create value, profit and grow.