SOURCE: Openet


September 12, 2011 09:00 ET

Openet Announces Intelligent Video Management Solution

New Solution Speeds Over-the-Top Content, Pairs Video Optimization With Quality of Service

DUBLIN, IRELAND--(Marketwire - Sep 12, 2011) - Openet, the leading provider of Service Optimization Software (SOS) to tier one communications and media service providers, today announced its Intelligent Video Management Solution, which incorporates video management into holistic network policy. The solution differentiates between sources of video content, including content from over-the-top (OTT) providers, assesses delivery optimization based on subscriber plans and network needs, and enables operators to create new partner business models with content providers.

Video content currently represents up to 50 percent of Internet traffic according to Cisco's Global Data Forecast, and this number is growing. To manage the pressure video places on the network, operators have traditionally implemented video optimization solutions independent of the policy management platform that reduce traffic on individual nodes. However, these node-specific policies local to the video optimization solution are not synchronized as part of a larger policy management strategy for video -- in fact, video optimization and policy management solutions are often deployed separately. Openet's Intelligent Video Management Solution enables cohesive policy management across the entire network, including individual nodes designed to optimize video traffic.

As operators invest in video optimization elements, the ability to recognize and prioritize premium content while interoperating with external gateways is critical. The Intelligent Video Management Solution can dynamically set longer or shorter buffers for high priority video services. Additionally, the solution can immediately detect device type and capabilities, such as whether a phone can deliver high-definition content. This enables operators to leverage policy to deliver the best content relative to both the user and to the network, ensuring a more consistent quality of experience.

"As collaboration with content providers becomes critical to operators' success, they need to ensure that their networks can handle the influx of robust content," said Openet CMO Mike Manzo. "Right now, the huge costs associated with augmenting network capacity are an operator's biggest liability, and a challenge that can inhibit network performance and slow the traction of new business models. Openet's Intelligent Video Management Solution is another way for these partnerships to be successful for the business, for the network and for the consumer."

For more information on Openet's Intelligent Video Management Solution, please visit:

About Openet
Openet is the most innovative provider of Service Optimization Software (SOS) to tier one communications and media service providers, and a world leader in proven policy management solutions. To succeed, service providers in all markets must know their customers, deploy innovative business models and effectively monetize services. Openet's offerings are engineered to provide an optimal experience while minimizing cost and maximizing revenue -- making the most of every network and customer. Ranked #1 by Infonetics, Openet's Policy Manager and associated software has been deployed by operators in the United States, Europe, Asia, Africa, the Middle East and Latin America. For more information, please visit

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