SOURCE: Openet

October 15, 2007 04:00 ET

Openet to Discuss Advertising Revenue Management at Telco 2.0

DUBLIN, IRELAND--(Marketwire - October 15, 2007) -

WHO:    Joe Hogan, Founder and Chief Technology Officer, Openet

WHAT:   Panel Presentation on Telcos' Role in the Advertising Value Chain

WHEN:   Tuesday, October 16, 2007

WHERE:  Telco 2.0 event, Grange Hotel and The Guoman Tower, London

Openet, a provider of Transactional Intelligence solutions for the world's largest and most innovative service providers, will participate in a panel discussion at the upcoming Telco 2.0 Conference in London. The panel will discuss how to industrialise Telcos' role in supporting online and mobile advertising and marketing at the Digital Advertising and Marketing Summit at Telco 2.0 in London.

At 3:00 p.m. CEST on Tuesday, October 16, 2007, Openet Founder and Chief Technology Officer Joe Hogan will join senior managers from some of Europe's largest media telecoms companies in discussing how to enable real-time, policy-based advertising management. Hogan will also clarify the opportunities and possibilities of creating a cross-telco digital advertising and marketing support platform.

The Telco 2.0 event takes place in London at the Grange Hotel and The Guoman Tower Hotel from October 16-18, 2007. The event focuses on clarifying developments in end-user needs and motivations, introducing more disruptive business model concepts and defining key actions for the industry. It also builds on the output from the March Telco 2.0 event and new cross-industry research carried out by the Telco 2.0™ Initiative and its partners, the GSMA and Broadband Stakeholder Group.

About Openet

Openet is a leading worldwide provider of event processing and transaction management solutions. The Transactional Intelligence of the company's solutions extracts increased value from diverse service provider networks, enabling rapid introduction of new services and reliable, cost-effective management of existing services. Openet is focused on delivering best-in-class network edge solutions and specialized engagement processes that create business value from network activity. A global company, Openet's implementations include long-running engagements with the world's leading service providers such as British Telecom, Orange, AT&T and Verizon Wireless. For more information, visit