SOURCE: Openet

April 22, 2008 09:00 ET

Openet's Parental Controls Application Enables Service Providers to Drive Youth Adoption

Transactional Intelligence Allows Parents to Manage Service Usage and Avoid "Bill Shock"

DUBLIN, IRELAND--(Marketwire - April 22, 2008) - Openet, the leading provider of Transactional Intelligence for the world's largest and most innovative service providers, today announced the availability of its Parental Controls application. Leveraging the Openet FusionWorks Product Suite™, Openet's Parental Controls application enables parents to extend the convenience of wireless services to their children while still maintaining appropriate usage boundaries.

The youth market remains largely untapped by service providers because until now, parents did not have a method to prohibit inappropriate use of a device. In addition, parents previously lacked the ability to control the amount of time their children spent on a wireless device, resulting in sticker shock when the bill arrived. By providing flexibility and control, Openet has answered the call for a solution that eases the concern of parents around inappropriate use and out-of-control bills.

"While the wireless industry has seen widespread adoption in most demographics, the youth market has lagged behind significantly -- representing a missed revenue opportunity for service providers," said Openet Chief Marketing Officer Michael Manzo. "With Openet's Parental Controls application, telecom operators now can offer their customers the needed mix of flexibility and controls to spur youth adoption and boost revenue."

The Openet Parental Controls application empowers parents to:

--  Prevent children from using specific services;
--  Cap the total amount of spending for children while allowing calls to
    designated numbers, such as home and emergency services, after the limit is
    reached;
--  Limit the amount of usage by service, such as a maximum number of
    music downloads or gaming usage;
--  Control access to services by time-of-day, day-of-week and specially
    designated times, such as peak hours, and days, such as holidays;
--  Limit access to services based on the children's location, such as
    while they are in school;
--  Block communications to and from designated senders and recipients;
--  Only allow communications to and from designated senders and
    recipients;
--  Control access to Web content based on pre-filtered Website addresses
    that are designated as pornographic, violent or other inappropriate
    content.
    

As consumers continually demand services that cater to their individual needs, Tier 1 service providers will be forced to answer the call to ensure customer loyalty and reduce churn. Openet's Parental Control application equips service providers with the dynamic business controls necessary to offer a plethora of services and meet the growing demands of existing customers while simultaneously attracting new ones.

About Openet

Openet is a leading worldwide provider of event processing and transaction management solutions. The Transactional Intelligence of the company's solutions extracts increased value from diverse service provider networks, enabling rapid introduction of new services and reliable, cost-effective management of existing services. Openet is focused on delivering best-in-class network edge solutions and specialized engagement processes that create business value from network activity. A global company, Openet's implementations include long-running engagements with the world's leading service providers such as BT, Orange, AT&T and Verizon Wireless. For more information, visit www.openet.com.

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