February 03, 2009 06:00 ET

Opening the Doors to China: ICYOU AB and Bele Group Ltd in Partnership to Open Up the Chinese Market for Interactive City

SKOVE, SWEDEN--(Marketwire - Feb. 3, 2009) - ICYOU (www.icyou.se) has entered into an agreement with Bele Group (HK) Ltd (www.bele.com.cn) to be part of developing the Interactive City technological platform as well as helping ICYOU open up the Chinese marketplace. With the goal of opening up a evaluation site in China already in 2009 it speeds up both revenue flow as well as gives us the chance to evaluate each and every part of the service offering that Interactive City will offer the rest of the world in 2010.

"We are very excited to add our experience from the gaming industry into ICYOUs unique virtual world called Interactive City" says Simon Chang CEO of Bele Group. "We will be able to integrate both our own developed solutions for the Chinese gaming community as well as localize other parts of the development for the Chinese and Asian markets."

Interactive City is the first virtual world that will support a combined virtual and real life economy, with a free market economy it will be open to both internal as well as to external developers of online business ventures.

Bele Group has been built by people with more than 20 years experience of software development within the gaming segment specifically aimed at the Asian markets like "Mahjong", "Cho-Dai-Di", Do-Di-Chu", "Level Up" and "Taiwan 13 cards". Bele Group will allow ICYOU to use their games within Interactive City. Bele Group has extensive previous experience of building virtual worlds for the Chinese market and will assist ICYOUs present partners with their expertise of what works and what doesn't in the Asian markets in general.

"We are really looking forward to the possibility to open up the Asian market a lot faster than originally planned" says Lars-Erik Ottenvall, CEO of ICYOU. "With the long experience of the Asian market of gaming and gambling community Bele Group has will add an invaluable value to ICYOU's Interactive City. Bele Group will help brand Interactive City to the only place where virtual activities of users turn into real value".

About ICYou AB:

ICYou AB is a Sweden-based company. It was formed during the summer of 2007 by entrepreneur Fredrik Nilsson. The business idea is essentially a global media and marketing concept that is conceived out of the growing need for individuals to meet and socialize with others in so-called virtual communities, coupled with businesses' needs to find novel, effective marketing channels in order to reach this new and fast-growing market segment. ICYou's virtual world, Interactive City, is based on advanced computer game technology and will through its unique interactivity and high-grade pictorial details offer opportunities to build trademarks, advertise, sell products and offer services - in a way that has never been done before! It will be a mirror of reality with its citizens, communications, educational institutions, rules and laws, entertainment, means of socializing, businesses, authorities and free market economy.

About: Bele Group Ltd

Bele Group Ltd was founded in 2004 and employs 32 people in Beijing, China, primarily focused on developing a 3D Mahjong software. The software can operate in a gambling environment (play-for-real) as well as in a softer format (play-for-fun, or, play-for-points). The Mahjong game is offered to the public through Bele's own gaming portal (www.guocui.com) in mainland China with approximately 300,000 users to date. In addition to its own portal, Bele licenses its platform to third party operators and distributors in various gaming environments. As an exclusive licensor, Bele recently signed a deal with a Disney™ invested Chinese venture that launches the Mahjong platform in 50,000 internet cafes across the Chinese mainland, just to mention one example.

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