SOURCE: Openprise

May 10, 2016 09:00 ET

Openprise Data Automation Cloud Integrates With Marketo to Innovate, Grow, and Deliver Stronger, More Meaningful Engagements

Openprise to Showcase How Solution Analyzes, Cleans, and Enhances Marketing Data at 2016 Marketing Nation® Summit

REDWOOD CITY, CA--(Marketwired - May 10, 2016) -  Openprise, the leader in data automation solutions for marketing and sales, today announced its integration with Marketo, Inc., to automate the analysis, cleansing, and enhancement of data in Marketo. Openprise will demonstrate how its integration with Marketo enables marketers to improve data quality and execute more advanced, data-driven marketing programs at Marketo's Marketing Nation Summit in Las Vegas on May 9-12, 2016. At booth #K9, attendees can speak with Openprise's Founder and CEO, Ed King, to see how this collaboration enables Marketo users to overcome the data quality issues that hinder the optimal performance of advanced marketing technologies such as marketing automation, predictive marketing, and Account Based Marketing (ABM).

With the integration between Openprise and Marketo, marketers can quickly understand the health of their data and immediately take action. Marketers can continuously cleanse, dedupe, and normalize their marketing data to maintain a complete, accurate view of their prospects and customers. They can also enrich their data with new fields and append missing values to better target their prospects and deliver more relevant, personalized messaging that leads to more meaningful engagements.

"It's no secret that most companies have dirty marketing data, which has hurt the effectiveness of their campaigns. But until now, a hefty six-digit price tag for data management software and consulting engagements has made addressing the problem prohibitively expensive," said Ed King, Founder and CEO of Openprise. "Good data is at the foundation of virtually every successful marketing initiative. Openprise's integration with Marketo enables marketing organizations of all sizes to improve the quality of their data so that they can best support advanced, data-driven marketing technologies."

"We are excited to have Openprise join the Marketo LaunchPoint® partner ecosystem," said Lou Pelosi, Senior Director of LaunchPoint. "This integration will enable Marketo customers to improve the quality of their data to deliver more precise segmentation, better targeted offers, and ultimately, build stronger relationships with their prospects and customers."

The Marketing Nation® Summit at the MGM Grand in Las Vegas brings together over 6,000 marketers from around the globe. The conference features thought-leadership, educational sessions, workshops, and trainings that empower marketers of every level to succeed in today's digital era. To learn more, visit http://events.marketo.com/summit/2016/.

About Openprise
Openprise is a data automation solution that automates the analysis, cleansing, and enhancement of your data so that you can deliver data-driven marketing programs and deploy advanced marketing technologies such as marketing automation, account-based marketing, and predictive marketing solutions. Unlike traditional data management solutions that are designed for IT departments and require coding, Openprise is designed specifically for marketers, so it contains the business rules and logic all marketers need and seamlessly integrates with marketing and sales automation systems like Marketo, Eloqua, Pardot, and Salesforce. Openprise is free for up to 50MB/month. Paid subscriptions start at just $100/month. For more information, please visit www.openprisetech.com.

About Marketo

Marketo (NASDAQ: MKTO) provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers -- from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.

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